Ducati Corse, the world-renowned motorcycle marque, is transforming itself into a clothing brand as part of a wide-ranging sponsorship and licensing deal with Italian sportswear firm Fila.
Telegate, the German directory enquiries company, has picked ex-soap star Claire Sweeney to front the launch advertising campaign for its £10m assault on the UK market, which was opened to competition last week.
Walkers is set to unveil a £2m relaunch of Wotsits next month, after acquiring the snack brand from Golden Wonder for around £150m in July.
Lloyds TSB is putting its sports sponsorship weight behind golf, following the decision to pull out of its Six Nations Championship's rugby sponsorship earlier this year.
The Office of Fair Trading is investigating MyTravel's controversial 55% price cut campaign, potentially setting a precedent for other price-led marketing campaigns.
The Ministry of Sound's chief executive of media, Rebecca Miskin, has left the nightclub and entertainment company after its decision to axe the media division.
BSkyB is to ask agencies to pitch for the task of promoting Sky+, its personal video recorder (PVR) that allows viewers to design their own TV schedules.
Beleaguered United Airlines has moved its global media business into Mediaedge: CIA, just a week after filing for Chapter 11 bankruptcy protection.
Adam Novak, the high-profile managing director of Royal Mail's Media Markets unit, has been handed a new role critical to the company's future health in the liberalised postal market.
Shell has moved a step closer to its goal of delivering integrated global brand communications with the appointment of Proximity to handle its estimated £70m international below-the-line account.
to remove filters