to remove filtersTHE BOOK OF LISTS: The 10 best SMS campaigns
20 Dec 2002
The 10 best SMS campaigns as voted for by Campaign.
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THE BOOK OF LISTS: The 10 best viral campaigns
20 Dec 2002
The 10 best viral campaigns as voted for by Campaign.
THE BOOK OF LISTS: The 10 best DM creatives
20 Dec 2002
The 10 best DM creatives as voted for by Campaign.
THE BOOK OF LISTS: The best DM campaigns
20 Dec 2002
The best DM campaigns as voted for by Campaign.
Adam Crozier named Royal Mail chief executive
19 Dec 2002 | by Gordon MacMillan,
LONDON - Adam Crozier, the former head of the Football Association and former joint chief executive of Saatchi & Saatchi, has been confirmed as the next chief executive of Royal Mail.
Proximity wins Shell's £70m below-the line work
19 Dec 2002 | by Mark Kleinman,
LONDON - Shell has moved a step closer to its goal of delivering integrated global brand communications with the appointment of Proximity to handle its estimated £70m international below-the-line account.
Gillette develops debut direct work
19 Dec 2002 | by Mark Kleinman,
LONDON - Gillette is to launch its first direct marketing activity as it seeks new ways of forging brand relationships.
Vauxhall shifts to media-neutral stance
19 Dec 2002 | by Mark Kleinman,
LONDON - Vauxhall is taking a bow to media neutrality with the restructuring of its marketing department, which will see customer relationship management merged with the car-maker's above-the-line function for the first time.
Vodafone is the latest to sign up to Nectar
19 Dec 2002 | by Ravi Chandiramani and Mark Kleinman,
LONDON - Vodafone is signing up to the Nectar customer loyalty programme barely two years after it pulled out of rival scheme Air Miles.
DIRECT: Gillette develops debut direct marketing work
19 Dec 2002 | by MARK KLEINMAN
Gillette is to launch its first direct marketing activity as it seeks new ways of forging brand relationships.
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