27 Jul 2001
| by CAMILLA PALMER
Soul has won the 2 million task to launch The Mobile
Channel, the mobile phone advertising company which rewards consumers
for receiving text message ads on their mobile phones.
Soul pitched against Duckworth Finn Grubb Waters and Banc for the
account, which will involve developing a two-tier...
27 Jul 2001
| by MATTHEW COWEN
The senior management of Publicis and Cordiant have signalled that
Newco, the holding company set up to house the two agencies, will now
pool its negotiating resources across all media.
The UK-based entity will go further in the scope of its combined trading
than the Magna Global unit set...
27 Jul 2001
| by Our Parliamentary correspondent
The Tories have called for a full-scale investigation into another
huge rise in the Government's advertising budget after it soared to a
record 192 million in the previous financial year.
The Opposition claimed the Labour government had launched a deliberate
advertising splurge ahead of...
27 Jul 2001
| by JEREMY WHITE
Lowe Lintas has announced the promotion of Jeremy Bowles from
deputy managing director to the position of managing director.
Bowles' promotion will come as a surprise to insiders at Lowe who
rejected reports in Campaign in March that he would take the role.
The appointment finally...
27 Jul 2001
| by CLARE CONLEY
Fable, a new monthly magazine for the gay and lesbian market, will
hit the newsstands in the autumn.
Queercompany, the website launched in November 2000, is making its first
foray into print publishing with the glossy 146-page queer style title
with a cover price of 3.20.
It has...
27 Jul 2001
Lee Daley, McCann-Erickson's chief strategic officer for Europe,
the Middle East and Africa, has left the agency.
27 Jul 2001
The Havas agencies WCRS and Partners BDDH are pitching for the
Southern Comfort business following Mother's split from the company.
Havas' Arnold Worldwide bought Southern Comfort's agency in the US,
Simmons Durham, in May.
27 Jul 2001
Miles Calcraft Briginshaw Duffy will add media planning to its
creative account for the confectionery company Thorntons. New PHD
Compass, which previously handled Thorntons' media planning, will keep
media buying.
27 Jul 2001
The final pitchlist for the 27 million Associated Newspapers
media account includes Universal McCann as well as Walker Media, TAP and
MediaVest. A decision is expected within the next two weeks.
27 Jul 2001
Partners BDDH and TBWA/London have been knocked out of the Tetley
Tea pitch. HHCL 5 million account.