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Claydon Heeley Jones Mason has created a direct marketing campaign for the mobile phone company One2One with mailings in the style of in-flight safety cards. The mailing, called "roaming", is one of a number of executions developed by Claydon Heeley to complement the "Life is made of One2Ones"...
The Direct Marketing Association has accepted the Postal Preference Service's application for membership in a decision that marks a thawing of relations between the parties. The decision follows the recent signing of a letter of understanding between the DMA and Royal Mail, an investor in PPS.
Allied Domecq is reviewing the UK direct marketing account for its Laphroaig whisky brand as it embarks on a campaign to build greater loyalty among consumers. The global drinks giant has previously used agencies including 141 and CBC on an ad hoc basis for individual projects. However,...
More than half of the UK's top advertisers have increased their direct marketing spend in the past year, with the upward trend set to continue, according to a new report by the Incorporated Society of British Advertisers (ISBA). The ISBA annual survey of members' attitudes toward their...
A group of international airlines, including Air New Zealand, Ansett and Singapore Airlines, has appointed Dynamo to handle the marketing account for its round-the-world flight product, The Great Escapade. The package, which costs around 1000, is being relaunched in the autumn....
For a design to be marketed for over 100 years without change, it has to be good. Encapsulating the very soul of the American Deep South, Jack Daniel's Whiskey has remained true to its roots since it was first distilled by Jasper Newton (Jack) Daniel in 1866. The old fashioned, Americana-style...
L'Oreal is launching a loyalty programme for its Garnier haircare division in one of the cosmetics giant's most significant steps yet into customer relationship management. The Garnier Colour Club is aimed at the estimated 15 million UK users of the firm's home hair colourants, and will include...
Sportscard Group is developing a loyalty scheme for Hull City Football Club as part of its aggressive expansion into the football market. The firm, which has also signed a deal to become the main sponsor of the club, will market its rewards-based loyalty card to Hull City's fan base. Sportscard...
Tullo Marshall Warren has appointed former Evans Hunt Scott and Carlson staffer Ian Howe as group account director. Howe will work across the agency's BT Cellnet account, on which it has been doing increasing volumes of work, including leveraging the mobile brand's ongoing Big Brother sponsorship....
Scamp's Diary, a new petcare guide for consumers, is being launched with support from advertisers including Asda, Royal & SunAlliance and Pedigree Masterfoods. Pet owners who read the guide will be given a free sample pack, which will be distributed by vets. The project begins in September.
