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Mirror group sells ic24 for £4.5m

27 Jul 2001 | by Louise Banbury,

LONDON - Trinity Mirror has sold its ISP ic24.net to internet investment company Brightview for 4.5m.

Campbell hikes marketing spend by $200m

27 Jul 2001 | by Staff,

NEW YORK - Campbell Soup is to increase its marketing spend by 15% in an unprecedented effort to boost its flagging soup business in the US.

Scoot will run out of cash in a month

27 Jul 2001 | by Louise Banbury

LONDON - Struggling online directory Scoot.com has said it will run out of cash within a month unless it secures new funding.

Body Shop overhauls ad strategy

27 Jul 2001 | by MATTHEW COWEN

The Body Shop is reviewing its communications strategy and is considering the use of an advertising agency for the first time in four years. The ethical retailer has hired Agency Insight to oversee a review of its marketing activities and is understood to have sounded out advertising...

Omnicom's profits surge 19 per cent to buck market trend

27 Jul 2001 | by JEREMY WHITE

Omnicom Group has announced a rise in profit for the second quarter this year of 19 per cent to 151.4 million, bucking the trend of other holding companies. Omnicom's worldwide revenue was up 15 per cent to 1,746.8 million in the second quarter. Conversely, Interpublic Group recently...

Lego to centralise £60m ad account

27 Jul 2001 | by JENNY WATTS

Lego, the toy manufacturer, is putting its estimated 60 million worldwide creative and media planning account out to pitch. The move signifies a more united worldwide communications strategy for Lego. The toy giant is in early stages of talks with a number of global creative agency...

AOL Time Warner pays £1.15 billion for IPC Group

27 Jul 2001

Time Inc has finalised terms for the acquisition of IPC Media's parent company, IPC Group Limited, resulting in the largest ever transatlantic magazine deal. The AOL Time Warner subsidiary agreed a price of 1.15 billion for IPC on Wednesday afternoon, after the reopening of negotiations...

WCRS fights off two to secure Martini's £2m creative brief

27 Jul 2001

Bacardi-Martini has appointed WCRS to handle its above-the-line account for the Martini brand, two months after parting company with HHCL 2 million. McCann-Erickson, which handles Bacardi Breezer, did not pitch for the business. HHCL will continue its work on Bacardi's Metz alcopop brand....

PERSPECTIVE: The research ethos is here forever, love or hate its influence

27 Jul 2001 | by CAROLINE MARSHALL, caroline.marshall@haynet.com

An agency which shall remain nameless recently offered this magazine fifty grand's worth of research into the semiotic significance of our 33-year-old masthead carrying a lower-case "c". My response to this was to suggest the researcher insert his proposal somewhere appropriate. I guess...

BSkyB reports £515m annual pre-tax losses

27 Jul 2001 | by CLARE CONLEY

BSkyB has signed up 1.7 million new digital subscribers but reported massive annual pre-tax losses of 515 million, according to results for the year ending 30 June 2001. Advertising revenues grew by 12 per cent ( 28 million) to 271 million, while the viewing share of BSkyB channels rose to...

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