The government has handed St Luke's a 3.8m advertising task aimed at reversing an alarming decline in adult literacy and numeracy skills. The appointment was made earlier this week after a competitive pitch run by COI Communications. The work is being backed by the Department for Education...
Mars Confectionery is to enter the biscuit market with the trial of a range of products called bisc&, which will combine cookies with global Mars brands such as Bounty and M&Ms. Mars is believed to have set aside a massive advertising budget for bisc&, which launched earlier this month...
Go Racing, the consortium consisting of Channel 4, BSkyB and Arena Leisure, has poached Blue Square's head of marketing, Gavin Bisdee, as its first marketing director. It has also handed the 3m launch task for its web site to 4creative, Channel 4's in-house creative team, and OMD UK....
Aeroflot, the Russian airline long derided for its poor service and safety record, has hired Identica Partnership to revamp its image. It is thought that the brand consultancy could look at a full overhaul of the airline, including its name, logo and the exterior design of its planes....
Amnesty International has criticised Olympic sponsors including Coca-Cola and Mc-Donald's for their failure to condemn the International Olympic Committee's (IOC) decision to award the 2008 Olympic Games to Beijing. Amnesty believes China's poor human rights record should have led the...
Pringle, the knitwear brand, is seeking an ad agency to help reinvent it as a must-have designer label, and is planning to open dedicated retail outlets for the first time. The company is keen to tighten up the way it is portrayed worldwide, following its sale by Dawson International to...
Virgin Mobile is set to issue a complaint to the Advertising Standards Authority, claiming rival network Orange's Value Promise fails to match its own tariff as stated in its brochure material. The dispute comes four months after the ASA forced Virgin Mobile to scrap its 'Divorce Orange' ads.
Schools Plus, the marketing scheme designed to raise cash for schools, has received a boost with Superdrug, Halfords, The Carphone Warehouse, WH Smith, Kimberly-Clark, Interflora, Little Chef, Harper Collins and Dairy Crest all confirming their participation.
Red Bull is insisting that its product is safe following the deaths of three people who had recently consumed the stimulation drink. It has issued a statement saying: "Where there is an unexplained death there is a duty on public authorities to show real urgency in finding the cause which can...
US supermarket sales of Coca-Cola have slumped 6.5% for the four weeks to June 17, reinforcing industry beliefs that the brand's global 'Life Tastes Good' campaign created by McCann-Erickson is failing to make an impact on the marketplace.
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