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Partners BDDH has scooped the Gossard and Berlei bra accounts following Abbott Mead Vickers BBDO's resignation of the Gossard business two weeks ago. The agency will work hand-in-hand with the PR company Yellow Door after Brian Duffy, the Gossard client, cited a desire to combine the two...
Myla, the new fashion sex brand positioning itself as a more sophisticated alternative to Ann Summers, has appointed Do Something to handle its launch advertising. Media will be by Carat. Myla refused to disclose its launch budget, but revealed that ads will be placed in glossy magazines...
Skechers, the footwear brand, is to run a press campaign between autumn 2001 and spring 2002 featuring Rob Lowe and Matt Dillon to promote its Skechers Collection men's shoe range. This continues a celebrity endorsement strategy started when Britney Spears was signed to promote the brand last...
Oasis, the women's fashion chain, has picked digital agency SAS to overhaul its web site and propel it onto interactive TV. SAS snatched the business from incumbent agency Fitch Interactive in a five-way pitch that also included Good Technology. Oasis has appointed the agency to maintain...
Myla, the new fashion sex brand positioning itself as a more sophisticated alternative to Ann Summers, has appointed Do Something to handle its launch advertising. Media will be by Carat. Myla refused to disclose its launch budget, but revealed that ads will be placed in glossy magazines...
Skechers, the footwear brand, is to run a press campaign between autumn 2001 and spring 2002 featuring Rob Lowe and Matt Dillon to promote its Skechers Collection men's shoe range. This continues a celebrity endorsement strategy started when Britney Spears was signed to promote the brand last...
Oasis, the women's fashion chain, has picked digital agency SAS to overhaul its web site and propel it onto interactive TV. SAS snatched the business from incumbent agency Fitch Interactive in a five-way pitch that also included Good Technology. Oasis has appointed the agency to maintain...
Paradiset DDB Stockholm has triumphed at this year's Cannes International Advertising Festival, with its Diesel clothing campaign winning the coveted Grand Prix in the press and poster category. The campaign uses an African theme and features black models. The account, however, is no longer...
Benetton has apologised to the families of US murder victims distressed by its "Death Row" campaign. It is also paying dollars 50,000 in compensation to a fund for victims of crime, but refused to accept that the main thrust of the campaign was wrong. - The Independent.
Levi-Strauss has promoted Robert Hanson, president of Levi's Europe, to president of the Levi's brand following the exit of James Capon after 21 years. Hanson was behind the introduction of Levi's Engineered Jeans to Europe. Joe Middleton, president for EMEA, takes his role until a successor...
