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Clarion Communications has beaten off competition from three other agencies to scoop the entire trade PR portfolio for Unilever Bestfoods UK. The appointment means Clarion will represent a host of well-known brands including Flora, Hellmann's, Chicken Tonight, Pot Noodle and Marmite....
Lexis Public Relations has been hired by Guinness UDV's wine division to spearhead the relaunch of its French wine brand Piat d'or. The division, Percy Fox & Co, approached the agency on the back of its previous work for the sister brand Guinness. The agency was appointed following a...
Glaxo SmithKline is overhauling its global roster of creative agencies for its consumer healthcare business and is planning to introduce new contracts rewarding agencies on a performance-related basis. The healthcare giant will ask agencies from its existing roster to pitch across its...
Lowe Lintas Paris has lost out to J. Walter Thompson in the pitch for the pounds 15 million pan-European Organics haircare range task. JWT retains the account, worth pounds 2 million in the UK last year, after a pitch which was called last month. The agency is expected to relaunch the brand...
Glaxo SmithKline UK has confirmed that it is kicking off a review to centralise its pounds 40 million media planning and buying business for its consumer healthcare and nutritional healthcare brands. The healthcare giant, which was formed by the merger of Glaxo Wellcome with SmithKline...
Bartle Bogle Hegarty transposes the mating habits of the animal kingdom onto humans in its latest TV campaign for Lever Faberge's Lynx brand. In "seagull" a man spots a beautiful woman in a restaurant and wobbles his cheeks and shakes his head in appreciation. He then runs into the kitchen,...
GlaxoSmithKline has called a review of its media planning and buying for UK Consumer Healthcare and Nutritional Healthcare, with a view to centralising the business believed to be worth pounds 40m. The review follows Glaxo Wellcome's merger with SmithKline Beecham late last year, which...
Elastoplast is to support its Aqua Protect and Active Gel Strip plasters, which promote moist wound healing to prevent scarring, with a through-the-line campaign. The above-the-line activity comprises TV and press work by TBWA/London to run throughout July. Below-the-line work by Mercier Grey...
City analysts want companies to increase marketing disclosure levels, with more than three-quarters (76%) wanting them to provide more information on their brands' values. A survey of 240 financial analysts, conducted by Brand Finance, revealed that 68% would like more information on intangible...
Lil-lets, the tampon brand, has revamped its web site at Lil-lets.com with new competitions and additional features. The site began six months ago as a microsite to tie in with the brand's sponsorship of teenage portal mykindaplace.com.
