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LONDON - The World Gold Council is spending 40m on an advertising campaign to lift the profile of the metal after its popularity demised when platinum and silver became glamorised as part of the trend for "heroin chic".
Weber Shandwick Worldwide has secured the services of Michael Prescott, The Sunday Times political editor for the past four years. Prescott is expected to join later this year, although it is not yet clear whether he will join before or after the autumn party conference season. He...
The London Borough of Tower Hamlets has completed a restructure that aims to end five years of upheaval for its PR unit (PRWeek, 4 May). The council has now filled all the vacancies for its 19-strong team, created earlier this year following a review by agency Renaissance. Kathy...
Clarion Communications has beaten off competition from three other agencies to scoop the entire trade PR portfolio for Unilever Bestfoods UK. The appointment means Clarion will represent a host of well-known brands including Flora, Hellmann's, Chicken Tonight, Pot Noodle and Marmite....
The Tate's communications chief has quit to head PR at the Museum of Modern Art (MoMA) in New York. Damien Whitmore leaves next month after eight years heading PR. He was promoted last year from the role of head of communications to become director of marketing and communications....
Car giant Volkswagen has shelved plans to hire a consumer agency, having met five firms in a series of 'chemistry sessions', with a view to hiring external support. As PRWeek went to press, Volkswagen claimed to have abandoned the pitch after the agencies were deemed to have failed to meet...
Omnicom and Interpublic Group (IPG) - two of the world's largest communications holding companies - have made unprecedented moves to secure one of the largest PR accounts in recent history. Both groups are pooling a number of their agencies to stake their claims to the global IBM business...
Online bank Egg has taken on its first agency since carrying out a complete external communications overhaul and PR strategy review. The bank - Prudential's London Stock Exchange-listed internet arm - has hired financial services specialist Lansons Communications on a project brief to handle...
Transport for London (TfL) is hiring its first permanent media relations team. TfL head of media relations Lesley McLeod, appointed earlier this month, is on the hunt for six PROs. A temporary team has been in place since the TfL was set up last year. The head of media relations...
Recently revamped City broadsheet Sunday Business has enlisted a team of financial and corporate PR specialists from WMC Communications to raise awareness of the paper's offerings and increase subscriptions. Sunday Business drafted the agency in for external PR support just months after...
