Sony UK has won the grand prix in The Marketing Society Awards
2001, beating a host of top brand winners including Levi's, Shell and
Tesco.
Sony UK won Outstanding Marketing Achievement, and the award for Brand
Development of the Year, for its integrated 'Go Create' marketing
campaign...
14 Jun 2001
| by MARK KLEINMAN
The Conservative Party has parted company with advertising agency
Yellow M following last week's disastrous general election that saw
Labour romp to a second successive landslide victory.
Yellow M and Conservative Central Office confirmed yesterday that they
would no longer be working together...
14 Jun 2001
| by MATTHEW ARNOLD
Bmi british midland sales and marketing chief John Morgan is
leaving the airline to head a mid-sized business travel agency, just
months after overseeing bmi's rebranding from British Midland.
Morgan departs at the end of the month to become chief executive of
Travelforce, based in London's...
14 Jun 2001
| by SUZY BASHFORD
The Royal Bank of Scotland (RBS) has handed Faulds Advertising the
brief to relaunch its corporate banking and financial markets (CBFM)
division.
The account is thought to be worth up to pounds 10m and is likely to
involve a global campaign.
Edinburgh-based Faulds will reposition...
14 Jun 2001
| by POPPY BRECH
Camelot is to make its television sponsorship debut by joining
forces with Channel 5 to link its Millionnaire scratchcard with C5's
sci-fi night in a deal believed to be worth pounds 250,000.
The scratchcard game, which launched on June 9, guarantees five pounds
1m prizes and a range of...
14 Jun 2001
| by MARK KLEINMAN
Comet, the Kingfisher-owned electrical retailer, has appointed a
commercial director to be in charge of its marketing strategy.
Hugh Harvey, a former director of global sourcing for Kingfisher, and an
ex-Woolworths director of trading, will take on the responsibilities
held by Comet marketing...
14 Jun 2001
ITV has confirmed that it has appointed Mother to handle the pounds
27m creative business for ONdigital, which is to be rebranded as ITV
Digital, and for the new sports channel ITV Sport.
14 Jun 2001
IPC Media has refused to comment on reports that AOL Time Warner
has been in talks to acquire it. Discussions are believed to have
stalled over the asking price, reported to be between pounds 850m and
pounds 1.1bn, for what is the UK's biggest consumer magazine publisher.
14 Jun 2001
Breathe.com's vice-president of marketing Kathryn Bailey, along
with the rest of its five-strong marketing team, are understood to have
been made redundant following Affinity Internet's pounds 1.75m purchase
of the ISP.
14 Jun 2001
Nokia's share price has plummeted after the mobile phone giant
issued a profit warning for the second quarter. Chief executive Jorma
Ollila said its cut in revenue forecasts was down to economic
uncertainty and less aggressive marketing by telecoms operators.