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Central Trains is reviewing its pounds 1m advertising account. The Birmingham-based train operator's three-year contract with RBH is drawing to a close, and the company has called a pitch seeking a full-service agency with an integrated media planning department to perform work with an...
Boots is to open a handful of Travel Clinics in five Health and Beauty Services stores next month. The clinics will offer an immunisation service, medical advice and travel information, and are being opened in partnership with Medical Advisory Service for Travellers Abroad.
Mobile phone giant Orange has signed a deal to team up with loyalty currency Air Miles for the first time. The four-month tie-in will offer Air Miles to customers who purchase Orange phones on a contract-service plan. It is Air Miles' first major partnership with a telecoms brand since...
Eclipse, the travel brand, has handed its direct marketing business to Perspectives Red Cell. The agency's brief is to improve understanding of the customer base, recruit customers and increase retention.
LONDON - Virgin Trains has been rapped for the fourth time in a year by the advertising watchdog, this time for its much-heralded half-price ticket offers to attract back passengers after the Hatfield rail crash.
First Choice Holidays has appointed Perspectives Red Cell to the pounds 6 million direct marketing account for its Eclipse brand. Eclipse sells holidays and flights direct to consumers. Perspectives won the business after a six-way pitch against agencies including the incumbent agency 141,...
The British Tourist Authority has scrapped plans to hire an advertising agency for a pounds 14 million campaign to help rebuild lost confidence caused by the foot-and-mouth crisis. - General release.
First Choice Holidays has appointed Perspectives Red Cell to the pounds 6 million direct marketing account for its Eclipse brand. Eclipse sells holidays and flights direct to consumers. Perspectives won the business after a six-way pitch against agencies including the incumbent agency 141,...
The British Tourist Authority has scrapped plans to hire an advertising agency for a pounds 14 million campaign to help rebuild lost confidence caused by the foot-and-mouth crisis. - General release.
First Choice Holidays has appointed Perspectives Red Cell to the pounds 6 million direct marketing account for its Eclipse brand. Eclipse sells holidays and flights direct to consumers. Perspectives won the business after a six-way pitch against agencies including the incumbent agency 141,...
