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BT division offers WAP service to small firms

31 May 2001 | by RAVI CHANDIRAMANI

BT Wireless is set to unveil a WAP and web offering aimed at small businesses, called 'Connected'. The service is understood to be a joint venture between BT Cellnet and Genie, BT's mobile information portal aimed at consumers. Its services will include unified messaging and content....

STOP PRESS: News in brief

31 May 2001

Vodafone announced a 28% increase in earnings for the year ending March 31, to pounds 7.04bn, but took a pre-tax loss of pounds 8.1bn following a pounds 11.88bn goodwill charge related to acquisitions.

Orange in tie-up with Air Miles to tempt new users

31 May 2001

Mobile phone giant Orange has signed a deal to team up with loyalty currency Air Miles for the first time. The four-month tie-in will offer Air Miles to customers who purchase Orange phones on a contract-service plan. It is Air Miles' first major partnership with a telecoms brand since...

Carphone in Big Brother radio tie-up

31 May 2001 | by POPPY BRECH

The Carphone Warehouse has signed up to sponsor breakfast bulletins from the Big Brother house on Capital Radio, following a broadcast deal between Capital Radio, Channel 4 and Endemol Entertainment, the producers of Big Brother. The Carphone Warehouse link is the second telecoms-related...

NEW MEDIA: Cadbury in major text venture for bar brands

31 May 2001 | by RAVI CHANDIRAMANI

Cadbury is to launch what it claims is the biggest-ever text message promotion, on ten of its chocolate bar brands. The promotion, which is being handled by wireless marketing company Flytxt, will run on 65 million chocolate bars from mid-August and will tie in with a dedicated TV ad campaign....

NEW MEDIA: News in brief

31 May 2001

The Carphone Warehouse has relaunched its interactive TV service on Sky Digital's Open platform with an expanded range of mobile handsets, accessories, PDAs and land-line phones. The mobile phone retailer brought in Deepend London to redesign the interface and simplify navigation. Separately,...

BT hands pounds 20m retail account to OgilvyOne

31 May 2001 | by Mark Kleinman,

LONDON - BT has awarded its estimated pounds 20m consumer direct marketing account to OgilvyOne following a final two-way pitch against BHWG Proximity.

BRAND HEALTH CHECK: BT - Can BT improve ailing brand by dumping ET? BT has once again turned to Hollywood for its ad inspiration, but is a big-budget drive the way forward or should BT focus on its core strengths?

31 May 2001 | by ALEXANDRA JARDINE

So BT is finally giving ET the chop. After much speculation, its advertising campaign featuring the Spielberg alien is to be axed after two years. The next BT campaign to break will be developed by ad agency St Luke's. While details are still being kept under wraps, Marketing learned last...

HOTLINE: News in brief

25 May 2001

McCann-Erickson London has won the pounds 12 million global advertising account for Thuraya, a new satellite telephone system set to be launched from Saudi Arabia. The agency will develop a TV and print campaign for the company, which aims to provide a more affordable alternative to systems...

HOTLINE: News in brief

25 May 2001

TBWA/London has been handed responsibility for its network's European Apple Macintosh business. The account, which spends pounds 5 million in the UK, was previously run from TBWA's Amsterdam office.

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