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Specialist healthcare PR agency hsd communications has won a brief from Cygnus UK to launch a glucose-monitoring device for diabetics. Cygnus GM Gareth Evans made the appointment following work the agency had done for him in his previous job running Pharmacia's diagnostics division.
Cohn & Wolfe's healthcare arm has launched an online media resource to improve its media information distribution service. The password-protected service, at cohnwolfehealthcare.co.uk, can distribute material to journalists individually or to more than 60 healthcare media groups.
Shire Hall International has beaten off competition from two rivals to win a global brief from pharmaceuticals giant Schering-Plough. The agency, an arm of the WPP-owned Shire Hall Group, is tasked with providing medical education and PR support for a pair of prescription drugs made by...
Organisation: Office of Fair Trading Issue: End of RPM system on over-the-counter drug sales The Office of Fair Trading (OFT) and supermarket chains have been celebrating as the High Court destroyed the last bastion of Retail Price Maintenance (RPM). The 14 May ruling ended...
In 2000, the trend first highlighted in the 1999 PRWeek healthcare league table, namely the move towards more customer-focused work, continued. And while the gripe, that newly-appointed in-house brand managers don't always understand what healthcare PR has to offer, remains in some circles,...
LONDON - Fears by European advertisers that Sweden would use its presidency of the EU to push through an EU-wide ban on advertising to children are being realised, according to reports.
Beatwax has won a pounds 250,000 pan-European account to promote the dangers of drug abuse within tennis. The agency has been taken on by the International Tennis Federation (ITF) for the next year to promote the campaign, part-funded by the European Union. Beatwax will also work...
NEW YORK: Cohn & Wolfe has been named US agency of record for the blockbuster drug Allegra, made by Aventis Pharmaceuticals, just in time for the hayfever season. The agency has also won Aventis's e-business account. The incumbent US agency for Allegra, Porter-Novelli, will keep the...
SYDNEY: US pharmaceutical company Pharmacia Corporation has retained Weber Shandwick Worldwide to manage the consumer PR brief for two of its leading brands in the Australian market. The agency will oversee the remits for Pharmacia's anti-smoking brand Nicorette and its hair-loss brand Regaine.
Pharmaceutical giant Roche has appointed Cohn & Wolfe to handle PR for a drug to tackle heart problems. The agency has won two separate pitches, gaining the worldwide account, excluding North America, and also the UK account, to promote Carvedilol. The newly-created UK account was...
