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Europe launches new attack on tobacco advertising

31 May 2001 | by Anna Clarke

LONDON - The European Commission has launched a new draft law that proposes to ban almost all tobacco advertising in the EU, seven months after a court ruled a previous ban illegal.

TBWA\Chiat\Day wins $100m Energizer account

31 May 2001

LONDON - US battery company Energizer has appointed TBWA\Chiat\Day to handle its 100m ( 70.55m) account following a pitch against DDB Chicago.

Ralph Lauren set to target teens in fragrance launch

31 May 2001 | by SUZY BASHFORD

Ralph Lauren is to target young women in the 15- to 25-year-old market with the UK launch of a fragrance called Ralph. The launch, the brand's first aimed primarily at the teenage market, will be supported by TV ads, broadcast on cable, satellite and terrestrial channels from June 1, featuring...

MEDIA: Clairol links with IPC's essentials for dummy cover

31 May 2001

Clairol Herbal Essences, the Procter & Gamble haircare brand, has signed an innovative deal with IPC Media that will see it sponsor a 'double-cover' issue of essentials. The July cover features Brookside's Claire Sweeney making her cover girl debut with her regular brown hair. Inside, a...

Superdrug signs deals with 40 portals

25 May 2001

LONDON - Online retailer Superdrug.com has signed marketing deals with more than 40 shopping portals in an effort to boost traffic to its site.

REVIEW: Marketing and advertising news in the week's press

25 May 2001

Survivor attracted 31 per cent of audience share for its first episode, with a total of 6.6 million viewers. Carlton, which had anticipated 8 million viewers, secured a last-minute, pounds 3 million sponsorship deal with Macleans Complete Care toothpaste for the show. - General release.

Red Cell uses cruel nicknames in first campaign for Witch

25 May 2001

Red Cell launches its first work for Witch next week, with a pounds 3.5 million television and press campaign featuring clear-skinned teenagers next to the cruel nicknames they used to be called before they discovered Witch. "Zitty Zara Jackson", "paper bag Paula Price" and "greasy Gail...

CAMPAIGN-I: News in brief

25 May 2001

Pharmacy2u, the online chemist, is launching an offline mail-order version of its internet service next week. Customers will be able to order via phone, fax or post as well as the website.

REVIEW: Marketing and advertising news in the week's press

25 May 2001

Survivor attracted 31 per cent of audience share for its first episode, with a total of 6.6 million viewers. Carlton, which had anticipated 8 million viewers, secured a last-minute, pounds 3 million sponsorship deal with Macleans Complete Care toothpaste for the show. - General release.

Red Cell uses cruel nicknames in first campaign for Witch

25 May 2001

Red Cell launches its first work for Witch next week, with a pounds 3.5 million television and press campaign featuring clear-skinned teenagers next to the cruel nicknames they used to be called before they discovered Witch. "Zitty Zara Jackson", "paper bag Paula Price" and "greasy Gail...

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