25 May 2001
| by MATTHEW COWEN
Tetley Tea is reviewing its pounds 5 million advertising account
held by D'Arcy in a move that could signal the end of its iconic
frontmen, the Tetley Teafolk.
The move brings D'Arcy's hold on the Tetley account under threat after a
tenure of more than 20 years. The agency picked up the...
25 May 2001
First Choice Holidays has appointed Perspectives Red Cell to the
pounds 6 million direct marketing account for its Eclipse brand.
Eclipse sells holidays and flights direct to consumers. Perspectives won
the business after a six-way pitch against agencies including the
incumbent agency 141,...
25 May 2001
| by IAN DARBY
Mars Europe is calling a review of its pan-European Mars Bar
creative account, a move that further weakens D'Arcy's relations with
the advertiser.
The decision to review is thought to have been taken last week following
a meeting of senior Mars executives in the United States.
Agency...
25 May 2001
| by JENNY WATTS
BMP DDB's hold on the ONdigital business is in jeopardy following
news that the media owner is in talks with another agency about taking
on the pounds 27 million account.
Sources say that ONdigital is unhappy with BMP over its suggested plans
for the massive advertising campaign that is...
25 May 2001
| by Our Parliamentary correspondent
Labour is stepping up its attack on the Tories by unveiling another
Hollywood-style poster, which shows William Hague and Michael Portillo
as deep sea divers.
Echoing Jules Verne's 20,000 Leagues Under the Sea, the ad is headed
"pounds 20 billion cuts under the Tories", the amount by which...
25 May 2001
| by CAROLINE MARSHALL, caroline.marshall@haynet.com
Must a conscientious media type spend three days out of the office
and pounds 1,600 to take the temperature of the outdoor industry? Here,
as a service to readers who did not make it to Barcelona last week, is
an excuse not to. Or rather, here's the juicy bit, the rest appears in a
news story...
25 May 2001
| by EMMA HALL
New-business activity was up by 79 per cent year-on-year in the
first quarter of 2001 according to the newbizmoves database, produced by
the AAR and MediaTel.
The figures contradict the claims of many agencies that new business has
been slow this year. However, the total value of pitches...
25 May 2001
| by MATTHEW COWEN
BBJ is to be repositioned as a communications planning operation in
a radical restructure initiated by the managing director Trista
Grant.
Carat's sister agency, which was Campaign's media agency of the year for
2000, will continue to manage media buying in-house but is to
concentrate...
25 May 2001
| by IAN DARBY
Bradford & Bingley is reviewing its direct-marketing account after
almost three years.
The business, which has a budget of several million pounds, is currently
held by Claydon Heeley Jones Mason, but the former building society is
now talking to other agencies about the account....
25 May 2001
| by JEREMY WHITE
The advertising holding company Interpublic Group is creating a new
network called The Partnership, to be headed by Frank Lowe, the chairman
of The Lowe Group and Lowe Lintas & Partners Worldwide.
The restructure follows the holding company's recent acquisition of True
North Communications....