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Corporate innovation

01 May 2001 | by BestofBiz

BestofBiz Briefings are articles on topical management issues from the London Business School, with links, references and further reading. This article can also be viewed free on the BestofBiz website.

Brands in the Balance

01 May 2001 | by Kevin Drawbaugh

Brands in the Balance attempts at one and the same time to ride No Logo's coat-tails and to serve as a reply on behalf of the global market economy -- it fails on both counts, writes Chris Bailey, marketing manager for North Kensington Amenity Trust.

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