03 May 2001
| by MARK KLEINMAN
Carphone Warehouse is set to review its pounds 10m ad account,
following the departure of Simon Clemmow and Johnny Hornby from its ad
agency, TBWA/London.
Clemmow, TBWA's chief executive officer, and joint managing director
Hornby have left to start up their own agency.
It is understood...
03 May 2001
| by CORDELIA BRABBS and TANIA MASON
Interbrew has appointed the first marketing director for its
flagship Stella Artois brand. The appointment is part of a department
rejig by marketing director Richard Evans to emphasise growth
brands.
Jo Franks, marketing controller for Stella Artois, takes up the
position, reporting...
03 May 2001
| by MARK KLEINMAN
Centrica has poached Alliance & Leicester head of group marketing
Nick Smith to be director of marketing and strategy for British Gas
Trading.
Smith, who takes up the post in June, will be responsible for marketing
all British Gas Trading's consumer gas, electricity and telecoms
services....
03 May 2001
| by MARK KLEINMAN
The Conservative Party has vowed to slash government spend on
advertising should it win the next general election, following
controversy over Labour's pounds 62m outlay on ads in the first three
months of this year.
Tory officials say that cutting government adspend would fall within the...
03 May 2001
| by MARK KLEINMAN
NTL's consumer marketing director, Janet Somerville, is understood
to have lost her job as part of a restructure of the cable giant's
marketing department.
It emerged this week that Somerville, who was consumer marketing chief
at Cable & Wireless before its merger with NTL last May, left...
03 May 2001
| by MARK KLEINMAN
COI Communications is to draw up its first media planning agency
roster in a drive to improve the targeting of the government's
advertising.
Media planning for government campaigns is currently the responsibility
of creative agencies, but COI Communications is looking to appoint a
roster...
03 May 2001
| by ALEXANDRA JARDINE
Orange has drafted in an agency appraisal consultancy, Relationship
Auditing and Management (RAM), to evaluate and track its relationship
with its roster of agencies.
RAM will initially work with Orange's brand communications team, headed
by Nicole Louis; its ad agency, Lowe Lintas, which...
03 May 2001
| by MARK KLEINMAN
The Greater London Authority (GLA) has appointed BMP DDB, Euro RSCG
Wnek Gosper and Soul to its first ad agency roster.
The appointments, made earlier this week, will see the agencies handed
work on an individual project basis, rather than being assigned specific
areas of responsibility....
03 May 2001
Oxbow, the French sports clothing brand, has picked London agency
Curio to handle its pounds 5m through-the-line global creative account,
as it gears up to launch the brand worldwide.
Curio beat incumbent Euro RSCG and an undisclosed French agency for the
work. Paris-based Oxbow will hold...
03 May 2001
Lufthansa this week unveils its biggest above-the-line campaign in
five years, as it seeks to develop a more friendly image. The German
airline's multi-million-pound campaign launched in Germany, France and
the US last year. To counter research which showed the airline was
perceived in the UK...