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Vodafone is set to appoint Wieden & Kennedy as its global creative agency as it develops the first global mobile service brand. Both Wieden & Kennedy and WCRS are understood to have presented creative work to Vodafone global brand chief David Haines, who joined the company from Coca-Cola...
BT Cellnet has added ehs:realtime to its direct marketing agency roster, and given an extra slice of business to incumbent Tullo Marshall Warren (TMW). The mobile phone brand has handed ehs:realtime a place on its roster with a brief to develop a 'thoroughbred' customer relationship management...
BT, facing mounting calls for top management to quit, has called off a meeting with key shareholders that had been scheduled for the evening of Tuesday, March 20. Investors had been expected to press BT to abandon the planned flotation of its mobile phone business.
Psion has picked Tequila London to handle its through-the-line business after a four-way pitch. The appointment signals a greater focus on below-the-line work for the handheld computer company following an analysis of the firm's marketing strategy by marketing director Alasdair Seton-Marsden....
Ericsson is to review its global sponsorship strategy as it seeks to maximise the impact of its estimated pounds 40m annual sponsorship spend. The mobile phone giant's sports marketing activities include backing the ATP Men's Tour tennis event in Miami and French football side Marseilles....
ICL, the computer services and systems integration firm, has promoted John Bennett to the new post of group executive director for marketing. Bennett, 56, effectively takes the top marketing role vacated by John Davison, the group marketing director who left last August in a management...
Amazon.co.uk has signed a deal with Genie, the BT-owned mobile portal, to enable its users to buy Amazon products directly on their WAP phones. The free service can be accessed via Genie's WAP portal at wap.genie.co.uk, or directly via Amazon.co.uk.
Dell Computers is reviewing its pounds 5 million UK creative account. Travis Sully Harari currently handles the business, which involves product advertising across Dell's range. The company has yet to draw up a shortlist for the pitch, which will run from Dell's Irish headquarters....
Genie's selling point is that it's all about the mobile generation. For those of us who feel incomplete without calling home ten minutes before we get there to utter the now irritating phrase: 'I'm on the train.' It's all about piping out content from the web through to mobile phones...
Another brave stab at the much hyped mobile marketing market, Yellphone.com offers mobile phone users the chance to access ringtones, games, logos and other gimmicks online through the site. The revenue streams for the company will come in through banner advertising and, perhaps more importantly, through...
