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Primedia close to buying Inside.com

30 Mar 2001 | by Gordon MacMillan

Powerful Media is understood to have struck a deal to sell its high-profile US media website, Inside.com, to Seventeen and New York Magazine publisher Primedia.

Murdoch DirecTV bid undervalues company

30 Mar 2001 | by Claire Billings

Rupert Murdoch’s proposed takeover of the US’s largest satellite TV company, DirecTV, has been accused of undervaluing the company.

RealNetworks in talks with record company giants

30 Mar 2001 | by Louise Banbury

Three major record companies, Warner Music, BMG Entertainment and EMI Group, are in talks to license their music to internet media company RealNetworks, which hopes to use the material on a planned subscription service.

Foot and mouth causes advertising fall at ITV

30 Mar 2001 | by Claire Billings

ITV’s advertising revenues were dealt another blow this week when it emerged that the foot and mouth outbreak has had a negative impact, with both Waitrose and Macdonald’s reportedly pulling large advertising campaigns.

ITV loses Popstars ‘Nasty Nigel’

30 Mar 2001

Nigel Lythgoe, the man who brought Popstars to UK TV screens, has quit his job as controller of entertainment at ITV to head up a TV company set up by former Spice Girls manager Simon Fuller.

STOP PRESS: News in brief

29 Mar 2001

The Digital Radio Development Bureau (DRDB), a digital radio marketing and development effort due to launch next month, has named Terry Scicluna as its chief executive. Scicluna joins from Thorn UK, where he was marketing director of radio rentals at DER Direct and Easiview.

Nickelodeon targets mothers in TV radio and press campaign

29 Mar 2001

Nick Jr, Nickelodeon's pre-school children's cable and satellite channel, is targeting mothers of children aged under three in a pounds 1m TV, radio and press campaign. Nick Jr aims to increase awareness among mothers about the range of programming the channel has to offer. TV ads, to be broadcast...

BBC Two reveals the ins and outs of ad agency life

29 Mar 2001

BBC Two is taking a behind-the-scenes look at the advertising industry in a new TV series that will uncover the processes involved in a pitch, the creation and launch of an ad campaign. The three-part series, called AdFactor, begins on April 30 and shows the pitch process for Psion's ad...

Duckworth Finn Grubb Waters' first campaign for National Bingo

29 Mar 2001

The National Bingo Game Association (NBGA) is using toilet humour, surprise and statistics to encourage people to try out 'The National Game' in a new pounds 5m TV campaign. The work is Duckworth Finn Grubb Waters' first for the NBGA since its appointment at the end of last year. The first of...

Teletext to back holiday offering with pounds 4m spend

29 Mar 2001

Teletext is putting pounds 4m into a new campaign promoting its holiday service in preparation for the peak summer season. The work, which uses the strapline 'In One Place', focuses on the range of travel companies that offer deals on cruises, UK short breaks and foreign holidays via Teletext....

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