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ing media has been appointed by Lilestone to handle financial and consumer PR for the launch of its sex and fashion shop brand. The brand name has yet to be revealed, but the range of sex products is to be aimed at women with disposable income 'who want such accessories to suit their lifestyle'.
Peterborough-based PR agency Omega has changed its name to Burall Myles. The rebranding follows the company's recent acquisition of specialist Nottingham agency Myles. Thomas Cook and British Sugar are among the retained accounts.
Seafish, the Sea Fish Industry Authority, has appointed Weber Shandwick Worldwide to handle its UK consumer PR. The appointment was made after a six-way pitch with one other Scottish and four London-based agencies - including incumbent PR21, which had held the account for four years....
NEW YORK: Estee Lauder has revamped its internal PR team, appointing Janet Bartucci as vice-president of global communications, Bari Seiden as second V-P of global comms and Jennifer Mann as executive director of global communications. The team report to senior V-P Sally Susman.
Wella is to spend pounds 27m on a major haircare launch, as it bids to leapfrog rivals such as Lever Faberge and Bristol-Myers Squibb to take third place in the shampoo sector. The range, called Vivality, will be backed by Wella's biggest ever marketing spend, and will include TV, point-of-sale...
Young & Rubicam has picked up the global consumer advertising account for Roche Pharmaceuticals' new anti-viral flu pill called Tamiflu. The agency pitched against five other agencies to secure the account - Marketing Week.
MediaCom has won the US media buying account for Glaxo SmithKline. The account was previously shared with The Media Edge, Initiative Media Worldwide's Media Direct Partners and Media Planning - General release.
South African Breweries, the world's fifth largest brewer, has appointed its first global director of communications. Nick Chaloner, ex-Abbey National director of corporate affairs, takes up the reins in the company's top communications post with global responsibility for PR, media and...
PARIS: Giorgio Galli, who last summer was named director of communications and external relations for L'Oreal (PRWeek, 4 August 2000), has been promoted to vice-president of the French cosmetics group. Galli is already a member of the executive committee of L'Oreal and had succeeded Jean-Pierre...
Client: Umbro PR Team: Joe Public Relations/Joe Public Events Campaign: Launch of England football team kit Timescale: 20 January - 23 April Budget: Undisclosed Umbro launched the latest England football kit to the media two months before 23 April - St George's Day -...
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