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There are a few phrases commonly used in this business which invariably make me suspicious. One of them is 'This is just a holding ad' which, translated, means: 'We haven't figured out what we want to do yet, but the client insists we get something out. So here it is'. The last time I heard...
Orange, Europe s third-biggest mobile operator, has unveiled its first major work through Lowe Lintas, which won the account last July.
Nancy Dull has been hired as associate director of marketing at high-tech marketing and planning company, CACI. She joins from Barraclough Hall Woolston Gray, where she worked on developing marketing communications campaigns for blue-chip clients.
Ralph Diment takes on the new role of product marketing manager, mapping and GIS solutions, with technology and software solutions company, Intergraph UK. He previously worked as a senior application engineer with the firm.
If you're involved in making global marketing decisions, then The Lexus and the Olive Tree by Thomas L Friedman, (Farrar, Straus and Giroux, pounds 20.31), is a must read. Friedman looks at the rules within the global market on issues such as trade moves, culturalisation and localisation. He debates...
Apple Computer's top European marketer, Bruno Didier, has left the company as it struggles to stay in profit.
Virgin Mobile is to become the first prime-time interactive advertiser on ITV. Its ad will break in an interactive version of the BRIT Awards.
Time Computers has had its fair share of tribulations lately. First it was forced to re-finance, then its new marketing director, Mike Phillipson, left after just six months to write a novel. But it must have hit rock bottom when its ad appeared in the March issue of PC Advisor. The ad, designed...
The Co-operative Movement has pledged to develop a new national brand as part of a radical shake-up designed to boost its underperforming operations.
The Co-operative Movement has pledged to develop a new national brand as part of a radical shake-up designed to boost its underperforming operations.
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