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DMA looks to merger with wireless association

27 Feb 2001 | by Anna Clarke

Direct marketing industry body the DMA is understood in merger talks with mobile marketing organisation Wireless Marketing Association in a bid to stop nuisance text messaging.

Agencies line up as Birds Eye launches DM roster overhaul

23 Feb 2001 | by IAN DARBY

Birds Eye Wall s, the frozen foods division of Unilever, is searching for direct marketing agencies to work on its brands.

CAMPAIGN REPORT ON TOP 300 AGENCIES: Top UK agencies profiles (1 of 2)

23 Feb 2001

Abbott Mead Vickers BBDO's sheer size did not affect the quality of its output, as the Gunn Report showed. Bates UK struggled for a second year, the loss of the Halifax taking the gloss off its gains. BDH TBWA's position at the top of the regional agency list was toppled and it lost Time

CAMPAIGN REPORT ON TOP 300 AGENCIES: Top UK agencies profiles (1 of 2)

23 Feb 2001

Abbott Mead Vickers BBDO's sheer size did not affect the quality of its output, as the Gunn Report showed. Bates UK struggled for a second year, the loss of the Halifax taking the gloss off its gains. BDH TBWA's position at the top of the regional agency list was toppled and it lost Time

BT set to realign pounds 20m consumer direct marketing

22 Feb 2001 | by MARK KLEINMAN

BT is set to call a review of its consumer direct marketing business, worth up to pounds 20m.

DIRECT: BA in DM push for web bookings

22 Feb 2001 | by MARK KLEINMAN

British Airways has launched a major direct mail programme to encourage travel agents to use the internet for BA bookings.

DIRECT MAIL: Direct's web challenge - Jennifer Hiscock challenges five below-the-line agencies to show how DM can benefit the dotcom industry by offering a strategy for the launch of a fictitious e-tailer

22 Feb 2001 | by JENNIFER HISCOCK

BLACK CAT

CAREERS: Movers

22 Feb 2001

Nancy Dull has been hired as associate director of marketing at high-tech marketing and planning company, CACI. She joins from Barraclough Hall Woolston Gray, where she worked on developing marketing communications campaigns for blue-chip clients.

Agencies line up as C&G calls review of its direct marketing

16 Feb 2001 | by JEREMY WHITE

Cheltenham s third largest mortgage provider, is approaching agencies about a review of its multimillion-pound direct marketing account.

CAMPAIGN-I: News in brief

16 Feb 2001

The direct marketing agency Impiric has appointed an e-strategist. Ben Felton joins the agency from Blay's Guides, the financial information providers, where he was responsible for developing business-to-business and business-to-consumer e-business solutions for the financial services industry. Felton...

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