23 Feb 2001
When I was a child, we had flowerpot men and Bagpuss to entertain
us. These days, what with the web, entertainment for the seven- to
15-year-old is a bit more sophisticated.
Sub-club.com is an e-tailing and entertainment site for children. But
it's also a walled garden that prevents children...
23 Feb 2001
| by ALASDAIR REID
The circulation figures for the women's glossy market were,
perhaps, not as bad as people expected - but they weren't exactly good.
While the monthly sector as a whole was relatively flat with a net
decline of less than 1 per cent year on year, and while the fashion
titles were by no means among...
23 Feb 2001
| by FRANCESCA NEWLAND, Campaign's news editor
Since news leaked that Time Inc was going to launch InStyle in the
UK, I have been sitting on my hands with excitement. I've long been a
fan of the US version, having enjoyed its practical tips and voyeuristic
glamour.
The British version is very similar; in fact, the amount of articles...
23 Feb 2001
| by JEREMY WHITE
'Agent Provocateur has cunningly linked up with the men's magazine
Maxim to produce a diverting 24-page pull-out, Les Lingerie Dangereuses,
in this month's edition.
'Done in the style of a glossy magazine spread, scantily clad models
pose in the lingerie brand's latest creations. It had...
23 Feb 2001
| by IAN DARBY
Oscar Wilde's observation that 'ambition is the last refuge of the
failure' seems to sum up the current situation at Emap. Critics say the
stock market darling of the 90s is struggling because it has
over-reached itself in attempting to grow in overseas markets.
The man taking the flak...
23 Feb 2001
| by CLAIRE BEALE, claire.beale@haynet.com
It's quite an incongruous little group that catches the media eye
this week. BJK&E, Booth Lockett Makin, CIA, Initiative, Manning Gottlieb
Media and New PHD don't appear to have a lot in common beyond the
obvious. But this week all six agencies are united by one thing:
income.
All six...
There is not much point in revealing personal details about
Charlotte Oades, the marketing director of Coca-Cola Great Britain and
Ireland.
The fact is she has got so many agencies on the Coca-Cola roster that a
large chunk of Campaign's readership has already met her.
But for those...
23 Feb 2001
Q: I am deeply unpopular within the advertising industry as a
result of a series of ill-advised public relations gaffes. How can I
redeem myself?
Whatever you do, refrain from writing lengthy apologia or blaming your
poor press on other people's irony deficiency. You will never be
believed,...
23 Feb 2001
| by CAMILLA PALMER
A vintage car pulls up at a gas station, complete with tumbleweed
and freaks sipping coffee in the nearby diner. The friends spill out on
to the forecourt, eager to be free of their confined space, and begin to
stretch tired muscles.
As they do so, something strange happens. It starts with...
23 Feb 2001
| by JEREMY WHITE
Unison's latest campaign, which was launched last week, marks a
radical change in direction for the UK's largest union.
At the end of 1995, BMP DDB unveiled its 'ant' campaign where ants band
together to ask a bear to move out of their way. Delaney Lund Knox
Warren & Partner's latest offering...
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