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Corporate venturing

01 Feb 2001 | by BestofBiz

BestofBiz Briefings are articles on topical management issues from the London Business School, with links, references and further reading. This article can also be viewed free on the BestofBiz website.

BT seeks agency to broaden cause related strategy

01 Feb 2001 | by MARK KLEINMAN

BT is talking to a handful of unnamed agencies about developing a group-wide cause related marketing strategy, as it seeks to build a more positive corporate image.

CAP chief demands party ads code

01 Feb 2001 | by MARK KLEINMAN

Andrew Brown, chairman of the Committee of Advertising Practice (CAP), has hit out at the main political parties in the run-up to the general election over their failure to reach a compromise on the regulation of political advertising.

Vodafone shakes up UK ad business

01 Feb 2001 | by BEN ROSIER

Vodafone is understood to be conducting a major shake-up of its ad arrangements in a move likely to loosen the grip of UK incumbent agency BMP DDB.

Olympus selects three to pitch for pounds 5m Europe task.

01 Feb 2001 | by TANIA MASON

Olympus, the camera manufacturer, has shortlisted three European networks to pitch for its pounds 5m creative advertising business.

Timberland bids for iconic status with Cave Anholt

01 Feb 2001 | by BEN ROSIER

Timberland, the US leisure-wear and outdoor clothing company, has appointed Cave Anholt Jonason as its first dedicated European through-the-line agency, with a brief to make the brand iconic .

Argos marketing boss exits after four months

01 Feb 2001 | by MARK KLEINMAN

Argos marketing chief Siobhan Chatburn has quit the post just four months after joining from Blockbuster, and weeks after the arrival of managing director Kate Swann.

STOP PRESS

01 Feb 2001

Lloyds TSB will launch its biggest ever integrated marketing campaign this weekend as part of a pounds 150m customer programme. TV ads by Saatchi What would you bank? . They will feature celebrities including Shaznay, from pop group All Saints, presenter Cat Deeley of SM:TV and jockey Frankie Dettori....

STOP PRESS

01 Feb 2001

Loot, the classified advertising brand, has appointed WCRS to handle its pounds 2m creative account without a competitive pitch. The agency already handles the pounds 5m business for Loot s parent, Scoot. WCRS s first work for Loot breaks later this week with a regional bus-side campaign.

STOP PRESS

01 Feb 2001

Green Isle Foods is reviewing the ad arrangements for its Goodfellas pizza brand out of Dublin-based DDFH&B, part of the J Walter Thompson network. It has shortlisted three agencies to pitch for the business, believed to be worth around pounds 2m. DDFH&B has not been asked to repitch.

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