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Timberland Europe has appointed international start-up agency Cave Anholt Jonason for an autumn push across Europe.
Nike s first television advertising for its new Shox brand will feature animated clay replicas of athletes who endorse Nike products. The series of Athlete Armageddon advertisements, by Wieden s Celebrity Death Match. In each execution, the sports star wins out due to his sporting prowess and Nike...
Dr Marten s is to take on global trainer brands Nike and Adidas with the launch of a new footwear brand, called DM s Sport. The range will be backed by a multi-million-pound ad push through Mustoe Merriman Herring Levy.
LONDON - US sports shoe company Skechers has appointed actor Matt Dillon, star of There’s Something About Mary and Drugstore Cowboy, as its spokesman for a worldwide advertising campaign launching later this year.
Provocative nudity and other sexual references used in giant advertising billboards is a turn-off to most women, according to a new survey.
American sportswear brand Converse, maker of the famous canvas All Star basketball boots, has filed for Chapter 11 bankruptcy protection after 97 years in business.
Upmarket women’s clothes retailer Monsoon is ending online transactions because the websites did not generate enough sales.
The online natural health and beauty retailer Thinknatural has appointed Steve Winetroube to the role of finance director. Winetroube has been working in traditional retailing for the past 20 years, and was previously the finance director at Faith Footwear.
The online natural health and beauty retailer Thinknatural has appointed Steve Winetroube to the role of finance director. Winetroube has been working in traditional retailing for the past 20 years, and was previously the finance director at Faith Footwear.
Pentland Group sportswear and lifestyle brand Ellesse has awarded its global media planning and buying account, including a pounds 3m UK spend, to CIA Medianetwork.
