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AT&T and Comcast merger creates
cable TV giant

LONDON - AT 50bn deal, which will create a US cable television giant with around 22m subscribers.

MEDIA BRIEFS: MTV Networks to launch ad campaign for VH1

MTV Networks UK is to launch a 5m ad campaign for VH1. The brand drive aims to impart the channel's positioning 'Music TV that's not for kids', and intersperses childhood images such as drinking straws with adult rock 'n' roll iconography such as rolled-up bank notes. The campaign, created...

DIRECT CHOICE: Challenge TV mailing

Driving people to watch yet another game show can't be easy. Interaction is the key for me - you want to feel involved. That's why the latest mailing from Challenge TV really works. Not only do I get to construct something by making up the cardboard box, but with it sitting next to the...

PROFILE: Programming power - Mark Thompson, Chief executive, Channel 4

When Channel 4 wheeled its new leader in front of the media pack last week, he looked an unlikely chief executive for what is now a high-profile British institution. In contrast to the rather corporate C4 chairman Vanni Treves stiffly perched next to him, Mark Thompson looked relaxed, sporting...

ADWATCH: The weekly analysis of advertisement recall powered by Yahoo! UK & Ireland

Q: Which of the following TV commercials do you remember seeing recently? Last Account Agency/TV buyer % week 1 (1) Asda Publicis/Carat 74 2= - Sainsbury's Abbott Mead Vickers BBDO/PHD...

ADWATCH STARS OF 2001

BT scrapped ET, Camelot created Jack Pot andB&Q topped the Adwatch tables once again. Gail Kemp looks back on amemorable year for TV ads

Sky grabs £12m Big Breakfast contract

LONDON - BSkyB has scooped the 12m contract to supply Channel 4 with a replacement for The Big Breakfast, which is finally being axed after ratings plummeted.

Sky News takes C5 morning news slot

LONDON - Sky News has finally made it to terrestrial television in the UK, albeit on the morning graveyard slot on Channel 5, after being selected to provide Channel 5's early morning news bulletin.

Disney hires former culture minister
as media adviser

LONDON - The Walt Disney Company has confirmed that the former culture secretary Chris Smith is to advise the company on issues of media and communications policy.

BSkyB to refute OFT breach of law finding

LONDON - BSkyB says it will "robustly" defend itself against the Office of Fair Trading's finding that it has acted anti-competitively in its digital television practices.

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