20 Dec 2001
| by Claire Billings,
LONDON - AT 50bn deal, which will create a US cable television giant with around 22m subscribers.
20 Dec 2001
MTV Networks UK is to launch a 5m ad campaign for VH1. The
brand drive aims to impart the channel's positioning 'Music TV that's
not for kids', and intersperses childhood images such as drinking straws
with adult rock 'n' roll iconography such as rolled-up bank notes. The
campaign, created...
20 Dec 2001
| by JO SMITH, Client services director, The Information House
Driving people to watch yet another game show can't be easy.
Interaction is the key for me - you want to feel involved. That's why
the latest mailing from Challenge TV really works.
Not only do I get to construct something by making up the cardboard box,
but with it sitting next to the...
20 Dec 2001
| by DANIEL ROGERS
When Channel 4 wheeled its new leader in front of the media pack
last week, he looked an unlikely chief executive for what is now a
high-profile British institution.
In contrast to the rather corporate C4 chairman Vanni Treves stiffly
perched next to him, Mark Thompson looked relaxed, sporting...
20 Dec 2001
Q: Which of the following TV commercials do you remember seeing
recently?
Last Account Agency/TV buyer %
week
1 (1) Asda Publicis/Carat 74
2= - Sainsbury's Abbott Mead Vickers BBDO/PHD...
20 Dec 2001
| by GAIL KEMP
BT scrapped ET, Camelot created Jack Pot andB&Q topped the Adwatch tables once again. Gail Kemp looks back on amemorable year for TV ads
20 Dec 2001
| by Claire Billings,
LONDON - BSkyB has scooped the 12m contract to supply Channel 4 with a replacement for The Big Breakfast, which is finally being axed after ratings plummeted.
19 Dec 2001
| by Claire Billings,
LONDON - Sky News has finally made it to terrestrial television in the UK, albeit on the morning graveyard slot on Channel 5, after being selected to provide Channel 5's early morning news bulletin.
18 Dec 2001
| by Jennifer Whitehead,
LONDON - The Walt Disney Company has confirmed that the former culture secretary Chris Smith is to advise the company on issues of media and communications policy.
17 Dec 2001
| by Jennifer Whitehead,
LONDON - BSkyB says it will "robustly" defend itself against the Office of Fair Trading's finding that it has acted anti-competitively in its digital television practices.