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The RSPCA has overhauled its web site through digital agency Lateral in an effort to better educate the public and animal professionals about its aims. The new version, at www.rspca.org.uk, is divided into 14 modules carrying updated animal welfare news, advice and information. Visitors can...
Save the Rhino International is launching an ad campaign targeting participants in the London and New York marathons, and encouraging them to raise money for the charity. The poster and direct mail push, through 23red, will appear in gyms around the UK, as well as being sent to SRI supporters.
LONDON - A new poster campaign for the Against Breast Cancer charity has launched today, showing a photograph of two fingers shot and cropped to look like breasts.
The Observer has agreed to donate 3,000 to Great Ormond Street Children's Hospital following a dispute with Fallon over the use of one of the agency's pitch ideas in its advertising. The agency had presented a number of ideas to Marc Sands, the marketing director of the Guardian Newspaper...
Following its merger with Imperial Cancer Research, the Cancer Research Campaign has moved its direct marketing business from Lion to WWAV Rapp Collins. The combined account is worth 8 million.
J. Walter Thompson will unveil a new multimedia campaign for Tommy's, the miscarriage, premature and stillbirth charity, on Boxing Day to coincide with its relaunch as The Baby Charity. MindShare has arranged substantial media support for the campaign, including television, cinema, radio,...
The Giving Campaign, a charity set up to encourage more charitable donations, has appointed Team Saatchi to create a 200,000 through-the-line campaign.
Terrence Higgins Trust and Advocacy Online have teamed up to produce a campaigning web site for people concerned about HIV and attitudes toward carriers of the virus. The site allows the public to reach their MP, MEP, local newspaper and other important decision makers by typing in their postcode....
Marks & Spencer Financial Services has teamed up with the National Society for the Prevention of Cruelty to Children (NSPCC), for a cause-related marketing push that will be backed by a major direct marketing campaign. The NSPCC has worked with the main M&S business, which has featured...
In this week's International Pick, Campaign Screen editor Lisa Campbell looks at ads from The Big Issue, PlayStation2, Bell Sympatico, Patagon.com and Keiju.
