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Even though luxury goods are not in particularly high demand at the moment,the design of Penhaligon's perfume bottles will continue to charm onlookers. In particular, the design of Bluebell Eau de Toilette gives you a small escape to that romantic place where everything appears lovely and...
Having survived for more than 135 years, The Red Cross logo must be one of the most recognised symbols in the world. Not many logos can claim such a history without at least one overhaul and redesign. Pretty good for a logo that's been around since the organisation's inception in 1863....
Design consultancies specialising in corporate events are starting to recognise that set design, graphics, audio-visual presentations and display areas are only a part of a wider picture these days. Events are being described as 'brand experiences' - and ensuring the target audience 'lives the...
I love Pret A Manger. I love the service. I love the shop design. The star. The typeface. The Lemon trickle cake. But what I love most is the way that Pret uses every element of its packaging to reinforce the quality of the food and service. For example, when you buy a cinnamon danish,...
Perfectly designed for total impracticality, the red telephone box is one of the most enduring brand icons of our time, the parent brand being London itself. Although completely useless, by today's streamlined digital standards, for fulfilling its primary function, making a phone call,...
LONDON - ITV bosses have denied reports that they have turned to David Chance, the former deputy CEO of BSkyB, to conduct a strategic review of their troubled digital venture ITV Digital.
Smirnoff, the Diageo-owned vodka, is planning a global repositioning of its brand, aimed at creating a more consistent image across all Smirnoff-branded products. It has briefed branding and design consultancy Landor to look at its identity, including packaging and design. A source...
One 2 One has commissioned Futurebrand to overhaul the box designs for its phones. The new designs will appear in shops next month.
There is something quintessentially British about the Aston Martin badge and all that it stands for. At a time when cars have become hybrids with designs and components from all over the world, the Newport Pagnell-based manufacturer flies in the face of common-sense economics and builds low-volume...
If your idea of corporate literature is a cheesy photo of the chairman set among mind-numbing text, then you're not alone. But the arrival of the corporate web site as a major communication channel has shaken things up. With information available on computers, the function of corporate literature...
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