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Agency 2001 recognises a creative year

13 Dec 2001

In Agency 2001, we at Marketing acknowledge the best agency of the year in every sector. It's a first for Marketing and a first for the industry, writes Craig Smith, editor of Marketing .

Guardian appoints Brann and CHJM
to direct marketing task

11 Dec 2001 | by Staff,

LONDON - Guardian Newspapers has awarded its below-the-line advertising accounts to Brann UK and Claydon Heeley Jones Mason.

IPA moves to form single trade body

07 Dec 2001 | by JOHN TYLEE

The IPA has laid the groundwork for the creation of a single "supergroup" to become the voice of Britain's entire communications industry, a move that would put it out of existence in its current form. The council of the agency trade body this week gave the green light to moves which...

New free service for advertisers

22 Nov 2001

The Committee of Advertising Practice, the industry body that writes and enforces advertising and sales promotion codes, has launched AdviceOnline, a free service to help advertisers, ad agencies and media comply with its codes.

Oriental Express teams up with National Lottery

22 Nov 2001

Oriental Express, the RVP-owned Chinese ready meals brand, has teamed up with the National Lottery in a sales promotion that will see special Lottery tickets placed in selected packs of stir-fry frozen meals. The tickets will be valid for a year and offer prizes of up to 20,000. A 250,000...

DIRECT BRIEFS: IMP Edinburgh to handle SP for vodka

22 Nov 2001

Maxxium UK has appointed IMP Edinburgh to handle sales promotion (SP) activity for its Absolut vodka brand following a pitch against three unnamed agencies. The appointment marks the first time Maxxium has had an agency of record working on SP for Absolut. Work will focus on point-of-sale material,...

Miller hires The Shop on international brief

22 Nov 2001 | by Jennifer Whitehead,

LONDON - Miller Brewing has hired new communications agency The Shop Europe on an international brief.

Euro RSCG acquires US marketing agency

30 Oct 2001 | by Staff,

NEW YORK - Euro RSCG has acquired US marketing services agency, the Impact Group, adding 27m ( 18.6m) in billings and several blue-chip clients to its marketing services division.

Coca-Cola's global Harry Potter
tie-up will work locally too

19 Oct 2001

In 1994, for those who remember, Coca-Cola ditched Madison Avenue and went to Hollywood for global (ie based on an American view of the world) ads, writes Dominic Mills .

Advertisers expect downturn to be brief

16 Oct 2001 | by Staff,

LONDON - Despite the shockwaves of September 11 and falling advertising revenue, advertisers expect the current downturn to be brief, according to the IPA Bellwether Report.

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