NEW YORK - Omnicom Group has teamed up with sports marketing company Assante Sports & Entertainment, in a venture to link sports stars and celebrities with corporate sponsorships.
It was a tough week for British brands abroad, but the media saved the worst for British Gas, writes Jennifer Whitehead in this week's round-up of brand news.
Telecoms giant WorldCom has handed Lewis PR its UK comms brief with fees in the region of 250,000. Based in the US and listed on the New York Stock Exchange, Worldcom is the seventh largest company in the world and made sales of more than 15bn last year. WorldCom appointed Lewis...
Baby goods retailer Mothercare is to review its media relations agency support. The account, currently held by incumbent Attenborough Associates, is up for review in April next year. Mothercare PR manager Stacey Waterman said: 'It's too early to say whether the details of the brief...
Lobbying shop AS Biss & Co was this week cleared by the APPC of breaching its code of conduct in relation to allegations of sharp practice in last Saturday's Times. Under the headline 'Lobby firm misleads over Labour links,' the paper alleged that the five year old firm had unfairly inflated...
Details have emerged of the newly created communications function at Cancer Research UK - the country's largest fundraising charity. The charity - launched this week through the merger of the Cancer Research Campaign and the Imperial Cancer Research Fund - will have a 25-strong comms directorate....
The Northern Ireland Office (NIO) has appointed Robert Hannigan as director of comms. He takes over from Tom Kelly who left after the June general election to replace Alastair Campbell as Tony Blair's official spokesman. Hannigan has been promoted from deputy director of comms and...
Burson-Marsteller this week announced the final line-up of its London management after 18 months of restructuring. UK CEO Allan Biggar claimed the latest reorganisation signals the end of an overhaul that began when he took the post in April. He said: 'There's been a series of changes...
Oil behemoth ChevronTexaco is overhauling its in-house PR team and structure across Europe following the merger in October. The move forms part of a review of all ChevronTexaco's communications worldwide. In the UK, PR bosses remained tight-lipped as to what form the in-house restructure...
Sportswear giant Adidas this week handed a consumer PR brief to the agency team led by its former global PR chief. Ketchum Life's sports marketing team, led by board director Steve Martin, has been hired on a project basis to promote a footwear range that is set to launch in March....
© Haymarket Media Group Ltd. | Terms & Conditions | Contact us
to remove filters