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Unisys puts Grey at head of £50m global ads task

28 Sep 2000 | by by Staff

LONDON - Unisys, the IT solutions company, has handed its pounds 50m global advertising account to Grey Worldwide.

COI selects Leith in drive to tackle homeless figure

28 Sep 2000

COI Communications has appointed The Leith Agency to create a new ad campaign designed to address the problem of homelessness.

Frenchman for BT CEO

28 Sep 2000 | by BEN ROSIER

BT has drafted in Pierre Danon, the man credited with turning around the Xerox brand, as chief executive officer of BT Retail.

Stop Press

21 Sep 2000

The European Commission will block the proposed dollars 125bn (pounds 888m) merger between AOL and Time Warner unless the two companies agree to more concessions. The companies must agree to the recommendations by September 24 if the deal is to go ahead without further hitches.

Motorola gives dollars 400m global ad task to O&M

21 Sep 2000 | by BEN ROSIER

Motorola, the telecoms to semiconductor giant, has consolidated its estimated dollars 400m (pounds 265m) global ad account into Ogilvy & Mather as it seeks to give its businesses a more consistent image.

Retailers sign up to text message pilot at Lakeside

21 Sep 2000

Gap, Dixons and WH Smith have signed up to a pilot text messaging scheme on offer to retailers in the Lakeside Shopping Centre, Essex, that allows them to send messages to customers mobile phones as they enter the mall.

NEW MEDIA: Briefs

21 Sep 2000

Nearly one-quarter of mobile phone users say they are likely to buy a phone with internet access, according to a new NOP Research survey. Nearly one-third of these say they will do so in the next six months. However, while the young are the most enthusiastic and awareness is high, 60% of mobile users...

DIRECT: BT Cellnet hands TMW pounds 2m recruitment brief

21 Sep 2000 | by MARK KLEINMAN

BT Cellnet has handed its pounds 2m below-the-line customer acquisition business to Tullo Marshall Warren, as it aims to forge closer relationships with its eight million customers.

ANALYSIS: Web fuels consumer activism - Superempowered consumers are now using the web, their mobile phones, and some considerable PR savvy to take on big business and the government

21 Sep 2000 | by CORDELIA BRABBS

For several days last week a small group of disgruntled consumers effectively brought the country to a halt. The petrol protests and blockades emptied roads, closed schools, caused panic-buying in supermarkets and posed the biggest challenge to the Labour government since Tony Blair took office more...

REVIEW: Marketing and advertising news in the week's press

15 Sep 2000

Vodafone has confirmed it will begin a review of its European media buying arrangements at the end of this month following a decision on its European creative account. - General release.

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