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BEHIND THE HYPE: Consumer product information online - Electrobug gives advice on electronic goods to buyers

Electrobug, launching this week, is aiming to be a consumer guide for home electronic goods, providing information and tools to consumers when they are buying such products. Revenue is expected to be derived mainly from advertising but the site is also planning to roll out tools providing value-added...

BEHIND THE HYPE: Consumer product information online - Electrobug gives advice on electronic goods to buyers

Electrobug, launching this week, is aiming to be a consumer guide for home electronic goods, providing information and tools to consumers when they are buying such products. Revenue is expected to be derived mainly from advertising but the site is also planning to roll out tools providing value-added...

INTERNATIONAL: FDA to probe Shandwick and Schering-Plough

MADISON, NJ: Shandwick and pharmaceuticals client Schering-Plough are under investigation by the Food and Drugs Administration (FDA) over allegations they engaged in a deceptive grass roots campaign to sell the hepatitis C drug Rebetron.

INTERNATIONAL: BORDER LINES - Polfa Kutno shops outside Poland

WARSAW: Top 10 Polish generic drugs manufacturing firm Polfa Kutno has appointed its first PR agency outside Poland in a bid to raise its profile among the financial markets in Western Europe. The company, appointed Chichester-based pharmaceuticals specialist AWP Pharma following a two-way competitive...

Sony relaunches PlayStation Europe site

Sony Computer Entertainment Europe has announced its European PlayStation web site, re-named Scee.com, is to be relaunched in November to coincide with the launch of PlayStation 2.

PlayStation 2 US launch to fall short

A component shortage, which has held up production of Sony’s PlayStation 2 by a month, threatens to dampen the console’s launch in the US if the manufacturer is unable to deliver as many consoles as it had planned for the event next month.

INTERNATIONAL: B-M wins Latin remit for Aventis Pharma

MIAMI: Pharmaceutical giant Aventis Pharma has chosen Burson-Marsteller as its agency of record in the Latin American region. The two firms are in the final stages of negotiating a three-year communications plan that will begin in January next year. B-M's Miami office, which serves...

CAMPAIGN-I: Briefs

Beeb.com's Radio Times website - http://www.radio times.com - is launching an interactive guide to films. The new function will cover films across all genres and platforms including TV, cinema, DVD and video, giving users access to a searchable database of film reviews, as well as details on new releases...

CAMPAIGN-I: Briefs

Beeb.com's Radio Times website - http://www.radio times.com - is launching an interactive guide to films. The new function will cover films across all genres and platforms including TV, cinema, DVD and video, giving users access to a searchable database of film reviews, as well as details on new releases...

CLOSE-UP: LIVE ISSUE/THE LEITH AGENCY - The Leith aims to reproduce south of the border. Messum, Silburn and Pyne have free rein over the new agency, Emma Hall writes

It's been nine months in gestation, but last week the Leith Agency finally delivered its London line-up.


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