29 Sep 2000
| by DEBORAH BONELLO
Electrobug, launching this week, is aiming to be a consumer guide for home electronic goods, providing information and tools to consumers when they are buying such products. Revenue is expected to be derived mainly from advertising but the site is also planning to roll out tools providing value-added...
29 Sep 2000
| by DEBORAH BONELLO
Electrobug, launching this week, is aiming to be a consumer guide for home electronic goods, providing information and tools to consumers when they are buying such products. Revenue is expected to be derived mainly from advertising but the site is also planning to roll out tools providing value-added...
29 Sep 2000
| by JESSICA SUNG
MADISON, NJ: Shandwick and pharmaceuticals client Schering-Plough are under investigation by the Food and Drugs Administration (FDA) over allegations they engaged in a deceptive grass roots campaign to sell the hepatitis C drug Rebetron.
29 Sep 2000
WARSAW: Top 10 Polish generic drugs manufacturing firm Polfa Kutno has appointed its first PR agency outside Poland in a bid to raise its profile among the financial markets in Western Europe. The company, appointed Chichester-based pharmaceuticals specialist AWP Pharma following a two-way competitive...
29 Sep 2000
Sony Computer Entertainment Europe has announced its European PlayStation web site, re-named Scee.com, is to be relaunched in November to coincide with the launch of PlayStation 2.
28 Sep 2000
A component shortage, which has held up production of Sony’s PlayStation 2 by a month, threatens to dampen the console’s launch in the US if the manufacturer is unable to deliver as many consoles as it had planned for the event next month.
22 Sep 2000
| by MICHELE FOSTER
MIAMI: Pharmaceutical giant Aventis Pharma has chosen
Burson-Marsteller as its agency of record in the Latin American
region.
The two firms are in the final stages of negotiating a three-year
communications plan that will begin in January next year.
B-M's Miami office, which serves...
22 Sep 2000
Beeb.com's Radio Times website - http://www.radio times.com - is launching an interactive guide to films. The new function will cover films across all genres and platforms including TV, cinema, DVD and video, giving users access to a searchable database of film reviews, as well as details on new releases...
22 Sep 2000
Beeb.com's Radio Times website - http://www.radio times.com - is launching an interactive guide to films. The new function will cover films across all genres and platforms including TV, cinema, DVD and video, giving users access to a searchable database of film reviews, as well as details on new releases...
22 Sep 2000
| by EMMA HALL
It's been nine months in gestation, but last week the Leith Agency finally delivered its London line-up.