HHCL kicks off debut London Eye campaign
29 Sep 2000 | by CAMILLA PALMER
HHCL & Partners has unveiled the first ads for the British Airways London Eye.
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Capital One, the US-based credit card giant, is holding preliminary talks with creative and media agencies about its multimillion-pound UK launch with a view to drawing up a shortlist over the next few days.
HHCL & Partners has unveiled the first ads for the British Airways London Eye.
HHCL & Partners has unveiled the first ads for the British Airways London Eye.
The gardening website Dig-it.co.uk is launching a mail-order catalogue. The catalogue, which has been developed by the direct marketing company RSCR, will be distributed with key gardening and style publications this week. Dig-it said that the move is part of its multi-channel approach.
The gardening website Dig-it.co.uk is launching a mail-order catalogue. The catalogue, which has been developed by the direct marketing company RSCR, will be distributed with key gardening and style publications this week. Dig-it said that the move is part of its multi-channel approach.
The Interpublic Group of Companies has appointed Bruce Nelson, former vice chairman of Young & Rubicam, as its executive vice president and chief marketing officer.
Eurostar has begun a review of its pan-European direct marketing account, currently held by Rapier.
JMC, Thomas Cook s no-frills holiday brand, has appointed RP&F to handle its direct marketing. Work will involve planning and design of customer retention initiatives and will focus on customer acquisition and driving customers through travel agents, its phone booking service and its web site. The business...
HomeChoice TV has appointed direct marketing agency MBO to spearhead a major campaign to sign up new users to its on-demand service. The direct mail campaign will target 2.4 million London households in areas where ADSL lines have been installed. The campaign will roll out from the end of 2000. MBO...
The REaD Group, the data-driven marketing company, has taken its range of products online in a partnership with software provider Intact 2000. The partnership claims to provide the UK s first comprehensive internet-based data cleansing service that will let clients clean their marketing files in an...