LONDON - Trinity Mirror has appointed Sunday Mail editor Peter Cox as the new editor of the Daily Record.
Establishing and communicating a brand may be harder for multibrand retailers than for their single-brand counterparts, but brand building is essential for both. Article from McKinsey Quarterly.
Springer & Jacoby International London has won the pounds 15 million global brief to promote the proposed merger of the London and Frankfurt stock exchanges.
Virgin has added another shop to its stable of roster agencies by appointing Circus to a project which is understood to involve creating a campaign to incorporate a portfolio of Virgin brands.
The Government is briefing agencies about a Cabinet initiative, UK Online, that aims to bring the whole country into the internet age.
A naked size-16 model is the surprise star of the long-awaited Marks & Spencer branding campaign.
Strawberry Frog, the one-year-old Amsterdam agency, has beaten Fallon and one other international network to win the Credit Suisse global branding task. An advertising campaign is scheduled to break later in the year.
For me, one of the interesting aspects of the lottery affair is not the ongoing spat between Sir Richard Branson and Camelot over who has ultimate control. It is the fact that here is an opportunity to create a body of original and effective advertising in a category that other markets, particularly...
Gruner s delisting of G&J titles such as Best and Prima.
Randstad, one of Europe s largest employment agencies, has appointed AMV Advance and New PHD to handle the pounds 5 million advertising campaign for the launch of its UK recruitment site Hedson.co.uk.
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