30 May 2000
| by JONAH BLOOM
Leading outdoor specialist Concord has designed a model for
measuring the effectiveness of point-of-sale six-sheets, and is likely
to use the system to drive down contractors prices for these sites.
30 May 2000
| by RACHEL MINTER
Coty is introducing a low-cost, mass market colour cosmetics range
into the UK called Miss Sporty. The range will be aimed at 16- to
24-year-olds and consists of 16 make-up products in 170 shades to be
sold at only three prices: pounds 1.29, pounds 1.49 and pounds 1.99.
Miss Sporty will be sold in Superdrug...
30 May 2000
| by JEREMY LEE
Aston Villa chairman Doug Ellis s new Sunday newspaper in Stoke has
handed its national sales brief to Mediaforce.
30 May 2000
| by GREG HUGHES
Would you wear those to a wedding? Next time you come into my
office dressed like that, it ll be your funeral!
26 May 2000
| by JENNY WATTS
Marks & Spencer Financial Services has appointed five core agencies
and two supporting agencies to handle its account following a pitch in
April.
26 May 2000
| by ROSS SLEIGHT, a founder of BMP Interact
Netimperative.com, the news and research service for the new-media
industry, collapsed on Monday and called in the liquidators. It failed
to secure the extra cash it needed to survive from its main backer, the
investment fund Durlacher.
26 May 2000
| by ALASDAIR REID
Reality check number two. First, the structural readjustment of
new economy stocks and, last week, the demise of Boo.com, the European
dotcom company with the highest profile and the heaviest backing. When
Boo.com was declared bankrupt last week it had used up pounds 91 million
in funds in less than...
26 May 2000
| by JADE GARRETT
Walsh Trott Chick Smith s managing director, Keir Cooper, chooses
the Tate Gallery s branding of Coffee Republic s paper cups.
26 May 2000
Jade Garrett chooses BMP DDB s first TV work for Asserta Homes: My
fellow journalists couldn t see the fun in this ad ( Jade, it s crap and
you shouldn t be allowed to choose it ) hasn t swayed me from thinking
it s very funny indeed. The site aims to take the hassle out of buying a
home by letting...
25 May 2000
| by IMELDA MICHALCZYK
eBay.co.uk, the online auction house, has appointed Lindsay
Crawford as its first marketing director and has lined up a shortlist of
five agencies for its first UK ad campaign.