to remove filtersBMW retains Rover name in pounds 10 sale
11 May 2000 | by CORDELIA BRABBS
BMW may have sold Rover s plant, equipment and debt to the Phoenix consortium for just pounds 10 this week, but it has held on to the brand name.
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Open seeks new approach to ads with pounds 12m review
11 May 2000 | by POPPY BRECH
Open, the interactive TV platform, has called a review of its pounds 12m creative account just eight months after its launch.
ASA slams Iceland over GM ad claims
11 May 2000 | by ALEXANDRA JARDINE
The Advertising Standards Authority this week warned retailers against using scaremongering tactics regarding genetically modified foods and organic produce in their advertising, as it upheld complaints against ads from both Iceland and Tesco.
Tesco boss lands top e-commerce role with spin-off
11 May 2000 | by BEN ROSIER
Tesco marketing director Tim Mason has been named chairman of Tesco.com, the newly rebranded e-commerce operation which the retailer is in the process of spinning off from the main business.
Farr finally quits BBC after seven years of service
11 May 2000 | by POPPY BRECH
Sue Farr will leave the BBC at the end of this month after seven years of building marketing into the organisation.
Excite appoints BBH to pounds 25m European drive
11 May 2000 | by BEN ROSIER
Excite Europe, the portal and ISP, has appointed Bartle Bogle Hegarty to its pounds 25m-plus ad business as it gears up for its first major pan-European promotional drive.
Stop Press
11 May 2000 | by POPPY BRECH
WPP is set to acquire Young and Rubicam this week in a deal valued between dollars 4.7bn and dollars 5.5bn. Y&R will join J Walter Thompson and Ogilvy Group with WPP, ranking it the largest group in the world. Publicis broke off talks with Y&R on Monday, declining to make an offer for the company.
Malibu backs C4 Flava on TV and radio
11 May 2000 | by POPPY BRECH
United Distillers and Vintners Malibu brand has signed a sponsorship deal with Channel 4 youth programme Flava, which for the first time will see a TV sponsorship extended into radio.
Guinness MD set to take web role
11 May 2000 | by IMELDA MICHALCZYK
Guinness has seconded its UK managing director to lead an ambitious project to turn its Guinness Book of World Records into an online brand, which could include people bidding live to break records.
BT Cellnet signs WAP mobile deal with web bank IF
11 May 2000 | by PAUL WHITFIELD
BT Cellnet is providing pounds 15m worth of WAP mobile phones to Halifax s online banking arm, IF, to be given free to IF customers taking out a current account and a credit card.
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