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iTouch, Independent News and Media s supplier of news and information to mobile phones, has begun a search for a UK ad agency to create its first global branding campaign.
WPP and Young & Rubicam are reported to have drawn up an agreement preventing WPP from attempting a hostile takeover of Y&R while talks continue. The US-based Y&R is thought to be holding talks with other companies. WPP released its first-quarter figures this week, revealing the its revenues rose almost...
Turner Broadcasting System is to be the exclusive commercial television partner for BT s broadband internet service, ADSL, when it launches in June.
HPT Brand Response has resigned its Virgin Mobile business to take on the entire consumer direct marketing business for Vodafone after a three-way pitch.
Sony is launching two extensive direct mail campaigns next week for its new PlayStation games Medievil 2 and Syphon Filter 2.
Warner Village Cinemas has appointed Sarah Kelly as its first marketing director. Kelly joins from Wendy s International, where she was regional marketing director for Europe and the Middle East. She takes up her post in July. Warner, which has a marketing budget of pounds 7m, is currently expanding...
Microsoft has launched an initiative with Age Concern to bring technology to older people as part of its bid to build the company s image at grassroots level.
Centrica is set to unveil the brand name and positioning of its new telecoms business over the next few weeks, having revealed its key partners for the venture.
BT has signed up Turner Broadcasting System s Cartoon Network and CNN brands to provide content for its new service, which will offer programmes and movies down the phone line.
BT this week launches its first mass-market ad campaign for its online services alone.
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