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M&C unveils Vogue.com campaign

Conde Nast is to launch Vogue.com, a gateway to Vogue websites around the world, with a campaign from M&C Saatchi that is designed to show the beauty of the brand .

Fink breaks eggs for Nova magazine debut

Nova, the new fashion magazine from IPC, will promote itself as the fashion magazine reborn on 3 May with a television commercial featuring 2,500 smashed eggs and a group of top models.

ANALYSIS: Why price is the high street’s new fashion - Individuality is giving way to out-of-town superstores in the fashion retail market as discount outlets grow their share

To many observers, the shake-up announced by Arcadia last week will not come as a surprise. The clothing chain s decision to axe Principles for Men, and scale down other long-established high street brands, such as Miss Selfridge, continues a trend which has revolutionised retail over the past 20 years.

MARKETING MIX: News of the world

Getting up close and personal ...

Levi’s colonises CPA Scorah’s talking sites for Twisted push

Levi s last week became the first advertiser to buy CPA Scorah s talking poster sites.

BMP DDB poaches top creative duo from BBH

BMP DDB has lured James Sinclair and Ed Morris, the multi-award-winning team behind Sony PlayStation s double life ad, from Bartle Bogle Hegarty.

CLOSE-UP: Time for West Coast cool to turn up the heat in UK - Live Issue/Wieden & Kennedy London/The US hotshop has found barren ground in London. Matthew Cowen asks why

You say tomayto and I say tomahto . Let s call the whole thing off! That seemed to be the simple explanation for last week s goings on at Wieden & Kennedy London.

MEDIA: MEDIA CHOICE - Jade Garrett chooses Nike’s advertising around last Sunday’s London Marathon

While I wouldn t dream of hauling myself out of bed on a wet Sunday morning to belt around the 26 miles that make up the London Marathon, I do have to admire the ingenuity of this campaign by Nike.

MEDIA: Briefs

Levi Strauss is to support its Engineered Jeans launch through a talking poster campaign in club and pub washroom throughout the UK. One hundred posters will be distributed. One features a male in a pair of Engineered Jeans, for female washrooms and washrooms in gay pubs and clubs. The second execution,...

Analysis: Hello boys - am I too thin? - Government ministers have expressed concern that images of women in UK ads create pressure to conform. But is the ad industry to blame? Cordelia Brabbs looks at the debate

Sex sells. But not flabby-stomached, patchy-skinned, flawed sex. Just highly toned, golden-tanned, big-breasted, tiny-waisted, gleaming-haired, cellulite-free sex.

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