28 Apr 2000
| by GORDON MACMILLAN
Conde Nast is to launch Vogue.com, a gateway to Vogue websites
around the world, with a campaign from M&C Saatchi that is designed to
show the beauty of the brand .
28 Apr 2000
| by ANNA GRIFFITHS
Nova, the new fashion magazine from IPC, will promote itself as
the fashion magazine reborn on 3 May with a television commercial
featuring 2,500 smashed eggs and a group of top models.
27 Apr 2000
| by JOHN ROGERS, business group director of
To many observers, the shake-up announced by Arcadia last week will
not come as a surprise. The clothing chain s decision to axe Principles
for Men, and scale down other long-established high street brands, such
as Miss Selfridge, continues a trend which has revolutionised retail
over the past 20 years.
27 Apr 2000
Getting up close and personal ...
25 Apr 2000
| by JONAH BLOOM
Levi s last week became the first advertiser to buy CPA Scorah s
talking poster sites.
21 Apr 2000
| by ELEANOR TRICKETT
BMP DDB has lured James Sinclair and Ed Morris, the
multi-award-winning team behind Sony PlayStation s double life ad,
from Bartle Bogle Hegarty.
21 Apr 2000
| by MATTHEW COWEN
You say tomayto and I say tomahto . Let s call the whole thing
off! That seemed to be the simple explanation for last week s goings on
at Wieden & Kennedy London.
21 Apr 2000
| by JADE GARRETT
While I wouldn t dream of hauling myself out of bed on a wet
Sunday morning to belt around the 26 miles that make up the London
Marathon, I do have to admire the ingenuity of this campaign by
Nike.
20 Apr 2000
| by BEN ROSIER
Levi Strauss is to support its Engineered Jeans launch through a
talking poster campaign in club and pub washroom throughout the UK.
One hundred posters will be distributed. One features a male in a pair
of Engineered Jeans, for female washrooms and washrooms in gay pubs and
clubs. The second execution,...
20 Apr 2000
| by CORDELIA BRABBS
Sex sells. But not flabby-stomached, patchy-skinned, flawed sex.
Just highly toned, golden-tanned, big-breasted, tiny-waisted,
gleaming-haired, cellulite-free sex.