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ITV is understood to have informally offered the post of ITV chief executive to Peter Littlewood, a British-born marketer with M&M Mars in the US.
The Independent Television Commission this week delivered a massive blow to ITV and said it had failed to satisfy two of the crucial conditions it laid down when it allowed it to axe News at Ten.
Marks in the hearts and minds of the British public after appointing it to handle an account thought to be worth pounds 21m.
Online personal finance service MoneySupermarket.com has handed Leagas Delaney its pounds 7m ad business to establish its credentials as a consumer finance services brand.
Lever Brothers is backing the launch of its new clothes freshener spray Refresh with a pounds 1m sponsorship of ITV s new youth drama, Metropolis.
British Airways has handed the role of chief executive to Australian airline executive Rod Eddington, who will take up the post from May 1.
Warner Village Cinemas has appointed Sarah Kelly as its first marketing director. Kelly joins from Wendy s International, where she was regional marketing director for Europe and the Middle East. She takes up her post in July. Warner, which has a marketing budget of pounds 7m, is currently expanding...
Microsoft has launched an initiative with Age Concern to bring technology to older people as part of its bid to build the company s image at grassroots level.
Wella has transferred the chief marketing role for the quintessentially English Yardley brand to its German office, following the departure of Helen Cooper, international marketing director, to set up a dotcom business.
Cartoon Network has struck a pounds 2m deal with the Formula One Orange Arrows team to get its brand on the cars for the remainder of the Grand Prix season. The channel s logo will appear on the two team cars, with characters Johnny Bravo and the Powerpuff Girls also featuring. The creative work was...
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