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Saatchis uses an unusual slant to kick off 9feet.com campaign

28 Apr 2000 | by GORDON MACMILLAN

9feet.com, the outdoor pursuits e-commerce company, has appointed Saatchi & Saatchi to handle its pounds 4 million launch campaign following a four-way pitch.

John Ward sets up shop as ’firefighter’

28 Apr 2000 | by JOHN TYLEE

John Ward, who retired as Bates UK s vice-chairman earlier this month, is setting himself up as a planning firefighter to help agencies and clients tackle urgent problems.

HPT parts with Virgin Mobile after Vodafone pitch victory

28 Apr 2000 | by ELEANOR TRICKETT

HPT Brand Response has resigned its Virgin Mobile business to take on the entire consumer direct marketing business for Vodafone after a three-way pitch.

CHJM kicks off direct mail campaigns for PlayStation

28 Apr 2000 | by ELEANOR TRICKETT

Sony is launching two extensive direct mail campaigns next week for its new PlayStation games Medievil 2 and Syphon Filter 2.

CAMPAIGN DIARY: Direct Marketing Association

28 Apr 2000

If there was ever a case of practice what you preach, the Direct Marketing Association has dropped a resounding clanger right into the jaws of Campaign.

Air Miles enlists TBWA to handle expansion plans

27 Apr 2000 | by ALEXANDRA JARDINE

Air Miles, the British Airways loyalty scheme, has appointed TBWA GGT Simons Palmer to handle its ad business.

Littlewoods finance arm picks PDP Momentum for DM

27 Apr 2000 | by PAUL WHITFIELD

Littlewoods Financial Services (LFS), the joint venture to be launched this autumn by Littlewoods Group and Woolwich Bank, has appointed PDP Momentum to handle its direct marketing.

NEW MEDIA: Briefs

27 Apr 2000 | by BEN ROSIER

Goldfish, the Centrica-owned financial services brand, has hired four agencies for the launch of its online shopping guides, which go live on May 3 at www.goldfishguide.co.uk. TPDi will develop the online proposition, Evans Hunt Scott will co-ordinate direct marketing, Manning Gottlieb Media will handle...

DIRECT: Briefs

27 Apr 2000 | by IAN DARBY

Ladbrokes has brought in Palmer Hargreaves Mint to develop a direct mail programme to drive consumers to its telephone betting service. Account holders are being targeted with mailers directly before key sporting events, such as the US Masters golf tournament, giving details of odds and betting combinations.

DIRECT: Party fundraising plan for roll sparks DM fury

27 Apr 2000 | by IAN DARBY

The government has enraged sections of the direct marketing community by allowing political parties to use the electoral roll for fundraising.

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