Saatchi & Saatchi Singapore won the Best of the Best award at the 14th Asian Advertising Awards in Hong Kong, for a TVC titled "Bruce Lee". The commercial was created for client Procter & Gamble's Head & Shoulders shampoo brand. The Saatchis network also took home a total of 26 Spikes...
Ogilvy 1.148 billion, up about three per cent from the year before. DDB jumped one place to second spot with a 12 per cent increase in billings to HK 1.047 billion. J. Walter Thompson, which held the second spot in 1998, slipped one place as its billings eased 2.4 per cent to HK...
Bates Hong Kong has snatched the multi-million dollar Coca-Cola summer promotion campaign from D'Arcy in a pitch that was called after Coke said the incumbent agency did not impress. Coke Hong Kong and Macau country manager Scott Price said: "We chose Bates based upon a very good creative...
Hong Kong 4As billings in China rose a marginal 2.8 per cent to HK 5.923 billion last year, compared with 1998. Saatchi 1.060 billion, up 2.1 per cent from 1998. The agency network held on to its No.1 spot at the top of the charts as a result. Ogilvy 848 million were virtually...
1) CTI IDD (Superman): client, CTI; agency, Grey. 2) SUNDAY (Mobile Phone Network): client, Sunday Telecoms; agency, BBDO. 3) McDONALD'S (Big Mac Chant agency, DDB. 4) SO WAP (Tennis): client, Sunday; agency, BBDO. 5) YAKULT: client, Yakult: agency: Dentsu, Young agency, JWT. 7) HKBN...
Ogilvy Sariwangi, the number one teabag brand in the country, and Molto, which is the market-leading fabric conditioner. The wins are significant additions to the existing Pond's and Hazeline Unilever business. The Sariwangi account was won from JWT, after a re-alignment and will...
Euro RSCG Great Ocean Partnership Beijing has snatched the Kang Shi Fu rice cracker creative business from incumbent McCann-Erickson Guangming. It follows Euro winning the Kang Shi Fu media agency of record business last year. Euro picked up the creative business based on its strategic...
Asia-Pacific's adspend should continue to grow at a double-digit rate this year, following the 12 per cent year-on-year growth for 1999, according to Mr Frank Martell, ACNielsen's chief operating officer for Asia and Japan. "The Internet and telecoms sectors will help fuel growth and barring...
Singleton Ogilvy & Mather has signed an agreement to take up a shareholding in Fame Advertising Pty. Under the deal, Singleton will initially take a 20 per cent shareholding and this will increase to 33 per cent by July. Singleton's second brand advertising agency, Genesis, will be folded...
Dentsu has signed an agreement to acquire a 20 per cent share of BCom3, previously known as BDM, which was formed by the merger of The Leo and MacManus Groups in January this year. BCom3's affiliate agencies include: Dentsu, Leo Burnett, D'Arcy, NW Ayer, Bartle, Bogle and Hegarty, Starcom...
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