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The Wireless Group prepares to float in expansion strategy

31 Mar 2000 | by ELEANOR TRICKETT

Kelvin MacKenzie s fast-expanding radio company, the Wireless Group, has announced its intention to float and has appointed West LB Panmure to act as advisor and broker.

ITC criticises Channel 5’s low-budget output

31 Mar 2000 | by ANNA GRIFFITHS

The Independent Television Commission has slammed Channel 5 for its over-reliance on low-budget programming in its annual report on TV channels performance.

Heekin to take charge of McCann Worldgroup

31 Mar 2000 | by MATTHEW COWEN

Jim Heekin is to succeed John Dooner as the chairman and chief executive of the McCann-Erickson Worldgroup. The appointment will be announced at a meeting of the Worldgroup board on 3 April.

Middle market titles secure bigger share of business readers

31 Mar 2000 | by LISA CAMPBELL

Broadsheet newspapers and specialist business magazines are losing business readers to mid-market titles such as the Daily Mail and The Mail on Sunday.

Illness sees Stothard take sabbatical from The Times

31 Mar 2000 | by LISA CAMPBELL

The editor of The Times, Peter Stothard, has been forced to reveal the real reason behind his decision to take a sabbatical for an indefinite period after press speculation about his future.

REVIEW: Marketing and advertising news in the week’s press

31 Mar 2000 | by KAREN YATES

Jill Manaton will succeed Derek Dear as the general manager of marketing communications at British Airways. Manaton joined the airline in 1990 as the brand manager. Her most recent position was as the senior manager of marketing and alliance communications. General release

One2One ads put emphasis on style

31 Mar 2000 | by KAREN YATES

One2One s latest press campaign for pre-paid mobile phones aims to persuade the UK s youth that they should choose their brand of phone as carefully as their trainers.

Guardian work seeks answers to questions

31 Mar 2000 | by LISA CAMPBELL

The instinct to ask questions forms the central theme of the latest advertising campaign for The Guardian.

Referees front TBWA’s Strongbow campaign

31 Mar 2000 | by MATTHEW COWEN

The secret life of football referees is revealed in TBWA GGT Simons Palmer s new pounds 1.3 million campaign for Strongbow cider, which breaks on 1 April and runs for the rest of this football season and all of the next.

Delaney Lund unveils debut TV commercial for Evergreen Grasshopper

31 Mar 2000 | by FRANCESCA NEWLAND

Delaney Lund Knox Warren has used humour to demonstrate how easy it is to use Evergreen Grasshopper in its new campaign for the lawn fertiliser.

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