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C&A’s European chief loses post in strategic shift

30 Mar 2000 | by ALEXANDRA JARDINE

C&A, the pan-European retailer, has axed its European marketing director, Cees Vanderwurs, to tailor its marketing more closely to the needs of individual markets.

Eurotunnel axes UK marketing arm

30 Mar 2000 | by ALEXANDRA JARDINE

Eurotunnel marketing chief Peter Stratton is quitting the company, as marketing for the joint UK-French tunnel is moved entirely to France.

Red Bull fights off e-mail saboteurs

30 Mar 2000 | by CORDELIA BRABBS

Red Bull is defending its product from a malicious e-mail campaign, in which consumers have been sent anonymous messages claiming the drink could cause serious damage to drinkers health.

Diesel chief quits to back McLaren in mayoral battle

30 Mar 2000 | by ALEXANDRA JARDINE

Malcolm McLaren, the Sex Pistols creator and punk icon, will this week launch an advertising campaign to support his independent bid to become mayor of London.

British American Tobacco exploits ad ban loophole

30 Mar 2000 | by IAN DARBY

British American Tobacco (BAT) is launching its first web site which could exploit loopholes in proposed UK and European Union laws banning tobacco ads.

Waitrose links to HSBC for in-store banks trial

30 Mar 2000 | by PAUL WHITFIELD

Waitrose is to shun the own-brand banking model established by Sainsbury s and Tesco and is trialling in-store HSBC branches, with a view to installing the bank s outlets across its 122 stores.

STOP PRESS

30 Mar 2000 | by ALEXANDRA JARDINE

British Airways has appointed Jill Manaton, 35, as its new general manager of marketing communications following the news that Derek Dear is to leave the airline (Marketing, October 28 1999). Manaton joined BA in 1990 as brands manager and most recently was senior manager of marketing and alliance communications.

Superdrug chief quits for own start-up

30 Mar 2000 | by ALEXANDRA JARDINE

Superdrug s head of marketing, Neil Jarvis, has resigned a fortnight after the company moved commercial director Jo O Connor into the role of marketing director.

Whitbread youth focus for GB lager

30 Mar 2000 | by IMELDA MICHALCZYK

Whitbread is planning a multi-million pound launch for its new GB lager brand, which will take on Carlsberg and Foster s in the on-trade, and be poured from a distinctive tap-shaped pump.

Pepsi campaign features Dwight Yorke

30 Mar 2000 | by BEN ROSIER

The second instalment of Pepsi s Ask For More Football campaign features Dwight Yorke plugging a collect and get promotion for a Pepsi sports radio. The Manchester United player ignores a call on his mobile from Sir Alex Ferguson because he is too busy listening to his radio in the changing room....

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