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DSS to launch pounds 14m pensions blitz

31 Mar 2000 | by Our Parliamentary correspondent

The Department of Social Security is to launch two campaigns with a combined budget of up to pounds 14 million to inform widows and pensioners about their rights.

BDH TBWA scoops pounds 15m Nissan dealership advertising account

31 Mar 2000 | by MATTHEW COWEN

BDH TBWA has picked up Nissan s new dealer advertising account, consolidating the car maker s UK business within the TBWA group.

NABS appoints HPT to lift its profile and add to membership

31 Mar 2000 | by ELEANOR TRICKETT

The advertising charitable body NABS has appointed HPT Brand Response as its agency of record - the first time it has used a direct marketing agency.

WeightWatchers ands £4m business to Faulds

30 Mar 2000 | by Alexandra Jardine,

Slimming club WeightWatchers has handed Faulds its pounds 4m advertising business after a two-way pitch against undisclosed opposition.

Wella signs Carol Smillie

30 Mar 2000 | by PAUL WHITFIELD

Wella has signed TV presenter Carol Smillie to revive the 54-year-old Vosene shampoo brand in a pounds 3m campaign aimed at mothers.

MEDIA: Napkin ads push Guardian online financial service

30 Mar 2000 | by POPPY BRECH

Guardian Unlimited s campaign for MoneyUnlimited is attempting to have consumers eating out of its hands with the first foray into napkin ads.

DIRECT: Briefs

30 Mar 2000 | by CORDELIA BRABBS

Jet, the petrol retailer, is introducing a clubcard scheme, called Smile, created by Clarke Hooper Momentum. Customers who set up a Smile account receive 1p for every litre of fuel they buy, 2p for every pounds 1 spent in the shop, and 15p for every car wash. When pounds 15 has been saved, the account...

DIRECT: Daily Number chooses Haygarth for UK launch

30 Mar 2000 | by CORDELIA BRABBS

Inter Lotto, the US lottery company which will operate the Daily Number game in the UK from this week, has brought in the Haygarth Group for a below-the-line launch drive.

DIRECT: Equifax to unveil ’motivation’ database

30 Mar 2000 | by CORDELIA BRABBS

Equifax, the database provider, is set to introduce a database model which segments consumers by their motivation to buy, rather than the traditional breakdown of age, social class and postcode.

DIRECTWATCH: Pocket PC selects KLP Euro

30 Mar 2000 | by CORDELIA BRABBS

Microsoft has picked KLP Euro RSCG to launch its new hand-held digital organiser across Europe, in what is expected to be a multi-million pound direct campaign.

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