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Marketing chief behind Flat Eric to quit Levi’s UK

23 Mar 2000 | by ALEXANDRA JARDINE

Levi s UK marketing chief, Mannelisa Mavuso, is leaving the company at the end of March, just three weeks after the launch of Levi s latest high-profile marketing campaign (Marketing, March 9).

M&S launches ’fresh’ brand identity

23 Mar 2000 | by ALEXANDRA JARDINE

Marks & Spencer this week unveils the new brand identity which it hopes will revive its fortunes, following a 12-month review by Interbrand Newell & Sorrell.

Iceland rebrand to build online sales

23 Mar 2000 | by ALEXANDRA JARDINE

Iceland is rebranding its 660-strong chain of supermarkets as Iceland.co.uk in an pounds 8m drive to combine the marketing of its web service with its bricks-and-mortar operation.

BT Internet puts pounds 1m prize in net quiz to boost ISP

23 Mar 2000 | by BEN ROSIER

BT is launching what it claims is the biggest ever internet promotion in an attempt to boost subscriptions to its main ISP service.

Telewest recruits BA chief to head customer service

23 Mar 2000 | by IMELDA MICHALCZYK

Telewest Communications has poached Chris Pilling, British Airways general manager for marketing, UK and Ireland, to become its director of customer marketing.

Man from Mars poised to take Eyre’s ITV post

23 Mar 2000 | by POPPY BRECH

A senior Mars marketer is in pole position to take over the ITV Network chief executive role from Richard Eyre.

Stop Press

23 Mar 2000 | by ALEXANDRA JARDINE

Rover s UK marketing director, John Sanders, said his company is operating on a wait and see basis after the announcement of its sale to venture capital company Alchemy. Advertising for the threatened Rover brand is continuing as normal. However its agencies, M&C Saatchi and Zenith, have yet to be...

Tesco Direct loses chief to Greenfingers

23 Mar 2000 | by ALEXANDRA JARDINE

Tesco Direct, Tesco s online shopping arm, has lost marketing chief Helen Bridgett to gardening e-commerce site Greenfingers.com.

BBC hands Scott TV marketing job

23 Mar 2000 | by IMELDA MICHALCZYK

The BBC has promoted Jane Scott to the newly created role of controller, strategic marketing for BBC TV. She will oversee strategy and marketing for BBC1, BBC2, BBC Choice and BBC Knowledge.

Npower invests pounds 20m in utilities battle

23 Mar 2000 | by BEN ROSIER

National Power is preparing to launch a pounds 20m year-long campaign in a bid to transform its image from utility to a one-stop-shop for home services.

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