In a restaurant recently I was pleased to be given one of the best tables by the window with a great view. I was happy enough until I realised I had been shunted so far into its murky depths, that whenever I wanted to order anything the staff were unable to see me. Web sites are...
Johnson & Johnson has launched an Acuvue branded web site (www.Acuvuehk.com) following a recent online promotional push for the brand. The initial promotional sub-site, which was the fmcg giant's first foray online in the SAR, ran in July and August and offered users the chance to win...
What it does: Newly launched Golflinkasia.com is marketing itself as an online community for golfers in Asia and a one-stop shop where golfers can book their tee-time, take virtual golf lessons, analyse their swing and tap into an in-depth Asian golf course directory. The site also offers...
Nestle has rolled out its first ever product-focused web site in Malaysia. The Milo web site (www.milo.com.my) was launched for the instant malted-chocolate drink's 50th anniversary in Malaysia. Targeting 11- to 15-year-olds, the Milo Energy City site takes the form of a flight simulation...
Major clients Visa International, Asia Stockwatch, Zing Asia, Strategic Intelligence and Hongkong.com have signed up to use the Palm's long awaited PDA web platform. The PDA manufacturer has launched Web Clipping, enabling users to surf the web on their PDAs via pared-down HTML applications....
Bearing in mind that business-to-business platforms are changing the face of modern business, it's less than comforting to know that key industry pundits have dubbed this 'a bloodbath in the making'. Nowhere was the divided state of dotcoms versus traditional players more apparent than...
I don't know what's so magical about 30 days. Companies are hell-bent on getting their online businesses started, granted, and you can sense their urgency and drive to capture that first mover advantage. But when a consultant dares to ask what their timelines are, invariably they will say it's...
In response to user dissatisfaction with its web site, Hong Kong retail emporium Shanghai Tang has overhauled its site and is relaunching a more user-friendly version. Shanghai Tang's new site, which launches this month, has been designed to evoke the history and charm of pre-communist...
Pacific Century Cyberworks has signed up Beyond Interactive to develop its online ad campaigns, following a move to work on a corporate identity programme world-wide with design group Interbrand. Beyond Interactive has also recently won accounts with the Bank of China and Propertystreet.net.
Newly merged online ad network AdSociety has appointed Hong Kong interactive agency Lemon to develop its site to showcase its broadband capabilities. The site is being developed as part of AdSociety's CRM programme.
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