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Interpublic cancels Zentrophy flotation

US advertising and communications group the Interpublic Group of Companies has pulled the plug on flotation plans for its interactive consultancy, Zentrophy Partners, and will instead roll the company into its McCann Erickson Worldwide network.

Airey takes top C5 post

Channel 5 director of programmes Dawn Airey is taking over from David Elstein as the broadcaster's chief executive, in a surprise move announced on Friday. Mr Elstein, who became chief executive seven months before Channel 5 went on air in March 1997, will leave immediately and has no new job to go...

Daniels gets gardening ad brief

Daniels gets gardening ad brief

Daily Mail to bid for Express

Daily Mail to bid for Express

SWK wins challenge to promote war-torn Israel as tourist spot

Summerfield Wilmot Keene has been handed the challenging task of promoting war-torn Israel as an idyllic holiday destination, with its appointment to the Israeli Tourist Board account.

Cordiant threatens legal action against Saatchis

Cordiant Communications is considering legal action against Publicis-owned Saatchi s pounds 100 million global media account from Zenith Media into Publicis s Optimedia.

Prudential lines up four to compete for Europe ad initiative

The Prudential is looking for a pan-European agency to help spearhead its growth across the continent.

PERSPECTIVE: Weetabix campaign deserves better than 'another Heineken'

First of all, do not send any cards or letters. This is not an interactive column, it s a rant. A rant based on a line in this week s Private View that dismisses the Weetabix ads by Lowe Lintas - a campaign that any agency would be proud of - as just another Heineken .

Carlton closes gap on Granada with TV deals

Following its acquisition of HTV from Granada Media, Carlton has grabbed the sales contract for Scottish TV, closing the gap between itself and Granada in ITV market share.

L'Oreal looks for direct marketing agency to build customer links

L Oreal Paris is looking for a direct marketing agency to promote its haircare products as it seeks to build closer relationships with its customers.

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