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Vodafone in talks with Benetton over F1 deal

Vodafone is setting its sights on a Formula One sponsorship for next year. A deal would mark its first association with the sport.

MEDIA: Siemens extends film links with BSkyB

Siemens mobile phones is to quadruple its investment with BSkyB by sponsoring premiere movie strands throughout 2001.

MARKETING MIX: News of the world

Clued up In our age of information overload, many advertisers have taken to playing games with consumers in order to engage their attention. Here are three examples Mix has spotted recently. Readers of glossy titles like The Face may have been intrigued by these pages of silhouettes bearing...

NEWS BRIEFS

Vodafone has announced a four-year extension to its tie-up with the England and Wales Cricket Board in a pounds 12m deal that includes backing the England side during two Ashes series and one World Cup. Vodafone, which has been involved with the sport since 1996, will pay pounds 3m a year to sponsor...

CAREERS: Movers

Wendy Berry is the new marketing manager for UK & Ireland at design and digital software provider Autodesk. She joins from Novell, where she worked as UK marketing manager.

RADIOWATCH: Vodafone sponsors Classic FM as part of WAP service launch

Vodafone has signed a six-month, pounds 300,000 sponsorship and multi-media promotional deal with Classic FM.

DIRECT BRIEFS

Virgin Mobile has appointed Circular Distributors for a series of national door-to-door campaigns to promote its range of mobile phones for Christmas. Over the next three months, 3.25 million booklets will be distributed to homes in the UK. One targets ABC households with no children, to communicate...

NEW MEDIA: Briefs

WAP sites are failing mobile phone users, according to a new study from Forrester Research. Forrester blames companies that force-fit existing web content onto a tiny screen without considering the needs of mobile users. Of 50 WAP sites tested by Forrester during the first three weeks of October, none...

CAREERS: Company CV

Company facts BT Cellnet is a wholly owned subsidiary of BT and is the UK's second-largest mobile phone network. BT Cellnet launched in 1985 as a joint venture between BT (60%) and Securicor (40%). BT Cellnet acquired Securicor's share in the business for pounds 3.15bn in July 1999. Since its launch...

St Luke's promotes account trio to managing partner positions

St Luke's has promoted three of its senior account directors to the position of managing partner.

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