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Motive Communications has won the account for eToys, the largest online retailer of children s products in the US. The campaign for eToys, which launches in November, will focus on print and outdoor media. Motive s board director Steve Clark, head of planning Kevin Brown and agency planner Matt Wilson...
Media which have a particular youth and adventure appeal are likely to be the main media vehicles for Buzz. The KLM-owned budget airline last week appointed Mediapolis as its media planning and buying agency. The agency will target outdoor, radio and selected press titles.
New Government figures which predict a 40 per cent increase in traffic levels over the next 30 years will be a useful tool for sellers of outdoor advertising.
These days it s almost impossible to buy a magazine that exists as a standalone print product. In fact you re generally buying into a lifestyle brand that incorporates everything from a website to clothing and accessories.
Marketers at Thomas Cook s latest holiday venture, JMC, admit they admire the First Directs of this world, and JMC s advertising and direct marketing burst over the past three weeks is certainly reminiscent of the launch of the telephone bank.
Mediapolis has scooped the pounds 6 million brief to launch buzz, KLM s forthcoming low-budget airline.
Jade Garrett picks the latest Virgin Trains ad from Rainey Kelly/Y Rik Mayall plays the part of the arrogant, upwardly-mobile businessman brilliantly. Who would have thought that an ad for a train operator could be so funny, and for once it s not the ludicrous customer service claims that spark the...
Three months ago I was working for a travel agency called Abbott Mead Vickers BBDO. During seven years at AMV I flew to more than 30 different countries making ads.
The British Brands Group, which represents companies such as Procter Rip-Off Britain . The report claims higher UK business costs are the reason why prices are higher than in the US.
Thomson, the UK s biggest tour operator, has created a budget holiday brand called Just to cater for young, independent holiday makers.
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