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PC and video game magazine publisher Paragon Publishing is stepping up its expansion plans after acquiring a clutch of titles from its rival IDG, including PlayStation Pro and Planet PlayStation.
Clare Edwards has been appointed media planner for the Brighton-based advertising agency, Designate. Edwards was previously a planner/buyer at BMP DDB and Bartle Bogle Hegarty. Her experience includes working on campaigns for Spillers petfoods, Boots No7 and the Health Education Authority s Aids awareness...
There is no reason anyone would want a computer in their home. - Ken Olson, chairman of Digital Equipment Corporation, 1977.
MediaCom TMB has landed the pounds 4 million corporate media planning and buying brief for Scottish Telecom, which is gearing up for a major rebranding exercise next month. The telecoms division of Scottish Power is expected to change its name to shake off its image as a purely Scottish company.
Initiative Media has scooped the multi-million pound global media planning and buying account for Sun Microsystems and has launched a specialist agency to handle its portfolio of technology clients.
The Advertising Association is looking for an agency to create a three-year campaign to confront negative images of advertising. A number of agencies have been contacted, including Abbott Mead Vickers BBDO and agencies on the Unilever roster. The AA is hoping that the industry will donate creative work...
McCann-Erickson London has created a print campaign for Motorola in conjunction with one of London s hottest designers, Matthew Williamson, who is showing at London Fashion Week this week.
We are no longer as important as we think we are. We, the advertising community, must try harder. The problem, it now transpires, is simply this: what we are selling consumers are no longer buying.
The British Brands Group, which represents companies such as Procter Rip-Off Britain . The report claims higher UK business costs are the reason why prices are higher than in the US.
Talk Radio has joined up with BT s Future Talk brand to sponsor Dome Talk, the joint venture between the station and the New Millennium Experience Company which launches today.
